Digital Media Strategy Professional

3 days ago


bikaner, India beBeeSpecialist Full time

Paid Media Specialist Job DescriptionWe are seeking a seasoned Paid Media Specialist to develop and execute end-to-end paid media strategies across multiple channels, including Google Ads, Meta, and retargeting/display platforms. This individual will be responsible for planning, launching, managing, and optimizing campaigns to achieve specific targets.Key Responsibilities:Own the development of audience targeting strategies tailored to our US B2B buyer personas, including persona research and segmentationWrite effective ad copy and brief design teams for creative assets, using generative AI tools where appropriateSet up and maintain conversion tracking, attribution, and reporting dashboardsMonitor budgets, forecast spend, manage pacing, and make allocation decisions to maximize ROIConduct regular analysis of performance data to generate insights, optimizations, and recommendationsRequirements:5-8 years of experience in digital marketing with 3+ years specifically focused on paid media strategy and executionProven track record managing B2B campaigns targeting US or international marketsExpertise in Google Ads, Meta Business Manager, and retargeting/display networksWhy this role is important: As a Paid Media Specialist, you will play a critical role in driving business growth through strategic paid media initiatives. Your expertise will help us reach and engage with our target audience, resulting in increased conversions and revenue.


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