Content Manager, Meme Marketing
4 days ago
Company OverviewTHE LEAPFROG NETWORK is not your average ad agency - we're the cool experts in the marketing playground. Our campaigns are stronger than your coffee, and we've got more ideas than coffee stains on our brainstorming whiteboard. If you're ready for a joyride through the world of witty campaigns and quirky concepts, join us to make your brand stand out like a unicorn About the role: We are looking for a highly creative and culturally relevant Content Manager to take full ownership of our meme and trend-based social media pages. This role is not about corporate buzzwords; it's about authentic, relatable, and instantly shareable content that drives massive engagement and brand love.What You'll Be Memeing (Responsibilities):Own the Vibe: Develop, execute, and iterate on a content strategy specifically for meme pages across platforms.Brand Campaign Integration: Plan and execute meme-based content campaigns that subtly (or hilariously) drive awareness or promotion for key brand initiatives and product launches.Rapid Response: Be plugged into daily culture and trends to create instant, relevant memes and reactive content that capitalizes on fleeting viral moments. Speed is everything.Content Generation: Write hilarious, concise, and on-brand copy, and work directly with designers/editors to create engaging short-form video and static content (yes, mostly memes).Performance Analytics: Go beyond likes. Track key metrics like shareability, saves, reach, and virality to understand what makes our audience hit the "send" button.Compliance & Brand Safety: Ensure all memes are high-quality, non-offensive, and align with our overall brand (even when we're roasting ourselves).What You'll Bring (Required Experience & Skills):1–3 Years of professional experience managing social media, content, or community, with a portfolio heavily focused on highly engaging, humorous, or meme-style content.Campaign Experience: Proven ability to translate business goals or brand narratives into genuinely funny, high-performing social content and campaign concepts.Genuine Internet Native: You don't just follow trends; you instigate them or, at the very least, spot them before your competitors do.Meme Theory Expertise: Deep, current, and encyclopedic knowledge of meme formats, their contextual use, and internet etiquette (we need a Content Manager, not a boomer).Writing Chops: Excellent, witty copywriting skills with the ability to convey a complex idea in a three-word caption.Data-Informed Humour: Comfortable using analytics tools to measure why a post went viral and applying those learnings to the next one.
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