E-commerce/Digital Growth Marketing Manager

3 weeks ago

delhi, India Upbott Consulting Full time

Job Description
Location: Remote

We’re seeking a talented E-commerce/Digital Growth & Revenue Marketing Manager to lead our digital marketing efforts across various channels, including paid media, organic marketing, email campaigns, and more. The ideal candidate will have a strong focus on both growth and revenue generation in the e-commerce sector, with experience in building high-performing campaigns and driving measurable results.

Key Responsibilities

Strategic Growth Planning: Design and execute data-driven digital marketing strategies aimed at accelerating brand growth, increasing revenue, and enhancing customer engagement across multiple e-commerce platforms.
Campaign Management & Optimization: Oversee, manage, and optimize campaigns across a variety of digital channels, including SEO, SEM, paid social, email marketing, and affiliate partnerships, ensuring alignment with business objectives and maximizing ROI.
Performance Analysis & Revenue Tracking: Analyze key marketing performance metrics and revenue data to identify growth opportunities, track KPIs, and make data-informed decisions to continually optimize campaign performance.
Collaboration with Cross-Functional Teams: Work closely with teams in product management, merchandising, and IT to align marketing initiatives with overall business goals and provide insights that improve the customer experience.
Customer Insights & Market Research: Conduct thorough research into customer preferences, industry trends, and competitive positioning to refine strategies and stay ahead of market shifts.
Content & Messaging Consistency: Lead content strategy and ensure that all messaging is consistent, on-brand, and engaging, supporting our revenue growth objectives.
Budget Management: Allocate budgets efficiently for digital marketing efforts, prioritizing high-impact channels and initiatives to achieve maximum ROI.
Innovation & Trend Adaptation: Stay current with e-commerce marketing trends, technologies, and best practices, proactively implementing new approaches to maintain a competitive edge.
Team Leadership & Development: Lead, mentor, and inspire a team of digital marketing professionals, fostering a collaborative and results-focused environment.

Qualifications

Experience: 5+ years in growth-focused digital marketing roles, specifically within the e-commerce industry, with a strong record of driving revenue and customer engagement through multi-channel marketing.
Client Experience: Experience working directly with US-based clients is required.
Technical Skills: In-depth knowledge of e-commerce platforms and digital marketing tools, including Google Analytics, Google Ads, Facebook Ads, and email marketing tools.
Analytical Abilities: Strong analytical skills with the capability to interpret complex data, extract actionable insights, and make strategic decisions based on revenue performance metrics.
Communication & Collaboration: Excellent communication and interpersonal skills, with proven ability to work collaboratively across departments and with external stakeholders.
Optimization Experience: Demonstrated experience with A/B testing, conversion rate optimization, and other techniques to enhance performance and achieve revenue goals.
Creative Problem-Solving: Innovative thinker with a passion for developing fresh strategies and solving complex marketing challenges.
Educational Background: MBA in Marketing or a related field is highly preferred, along with certifications in relevant digital marketing tools or methodologies.

About Us:
Upbott Consulting Private Limited is an innovative e-commerce technology and marketing consulting firm serving B2B and B2C businesses in the US and UK. Founded in 2017, we have rapidly grown and expanded into strategic marketing consulting over the past five years. Our team of seasoned e-commerce professionals, with 15 years of experience, excels in solving complex e-commerce challenges and exceeding customer expectations. We seek self-motivated, creative professionals with a commitment to delivering exceptional e-commerce solutions. Join us to work with international clients and advance your career in a dynamic environment.

If you have the zeal and potential to work with us, we look forward to working with you Drop us a line with your resume at varsha@upbott.com.

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