Digital Media Buying Specialist

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rajahmundry, India beBeeAdvertiser Full time

Programmatic Advertising Manager Job DescriptionGrey Group seeks a Programmatic Advertising Manager to oversee programmatic media activity across multiple platforms.This role functions as the technical and strategic driver behind automated buying, audience targeting, and data-led optimization. The primary contribution is to ensure that programmatic systems operate efficiently, deliver meaningful returns, and reflect a clear strategic direction.The job involves guiding targeting logic, bidding approaches, data utilization, and platform execution. Operational responsibilities include managing platform setup and configuration, maintaining clean audience segmentation and data application, monitoring pacing, delivery, and cost trends across campaigns.Key indicators of expertise include familiarity with major DSPs (DV360, The Trade Desk, Amazon, Yahoo, etc.), understanding of programmatic supply paths, inventory types, and data layers, ability to analyze patterns and optimize toward performance goals.The ideal candidate will be able to work independently in a remote model and possess professional communication suitable for agency/client environments.Required Skills and QualificationsFamiliarity with major DSPs (DV360, The Trade Desk, Amazon, Yahoo, etc.)Understanding of programmatic supply paths, inventory types, and data layersAbility to analyze patterns and optimize toward performance goalsConfidence working independently in a remote modelProfessional communication suitable for agency/client environmentsBenefitsOthers

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