Trianz | Market Research and Intelligence | bangalore
4 days ago
Roles Responsibilities:
Market Research and Analysis:
- Lead market intelligence efforts by collecting and analyzing data from various sources, including industry reports, market studies, and proprietary research.
- Identify emerging trends, competitive landscape shifts, and customer pain points to inform strategic decisions.
- Analyze competitor strategies, positioning, and market share to provide insights for competitive advantage.
- Develop and maintain a robust research framework and methodology to ensure accuracy, relevance, and reliability of findings.
Data Management and Tools:
- Leverage platforms such as ZoomInfo, Capterra, Gartner, and Forrester to gather, organize, and interpret market data.
- Collaborate with sales and marketing teams to provide insights that drive effective campaigns and outreach efforts.
- Utilize analyst reports to inform and refine market strategies, business development, and product positioning.
Strategy Development:
- Collaborate with cross-functional teams to translate market intelligence into actionable strategies for product development, marketing, and sales.
- Develop comprehensive market segmentation strategies to target key customer segments effectively.
- Work with leadership to identify growth opportunities and market entry strategies.
- decisions.
- Work with leadership to identify growth opportunities and market entry strategies.
Reporting and Communication:
- Prepare and present reports on market trends, competitive intelligence, and growth opportunities to senior leadership and stakeholders.
- Develop dashboards and visualizations to track market dynamics and performance indicators.
Stakeholder Collaboration:
- Collaborate with product teams to understand customer feedback, pain points, and product use cases to refine product roadmaps.
- Work closely with marketing and sales to identify key decision-makers and influencers within target industries.
Industry Expertise:
- Stay updated on the latest industry trends, technologies, and methodologies, particularly in the SaaS and B2B landscapes.
- Establish relationships with key industry analysts, influencers, and thought leaders.
Qualifications:
- Bachelor’s Degree in Marketing, Business, or a related field; MBA preferred.
- 8-10+ years of experience in market research, business intelligence, or market analysis roles, preferably in the SaaS/B2B sector.
- Experience using market intelligence platforms like ZoomInfo, Capterra, Gartner, Forrester, and similar tools.
- Strong analytical skills with the ability to synthesize complex data into actionable insights.
- Proven ability to influence strategic decisions through market intelligence and insights.
- Excellent written and verbal communication skills.
- Strong project management and leadership skills.
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bangalore, India Trianz Full timeRoles Responsibilities: Market Research and Analysis: Lead market intelligence efforts by collecting and analyzing data from various sources, including industry reports, market studies, and proprietary research. Identify emerging trends, competitive landscape shifts, and customer pain points to inform strategic decisions. Analyze competitor strategies,...
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