Search Engine Optimization Analyst

3 weeks ago

hyderabad, India Y-Axis Overseas Careers Full time
Technical Skills:  On – Page, Keyword Research , Word Press, Drupal, Google Analytics, Google Tag Manager, Google Search Console, and Data Studio.
Tools:  Chat GPT, SEMRush, Ahref, Moz, Screaming frog, Google keyword planner.
Candidate Profile:
1.Possess a thorough understanding of search engine algorithms and ranking factors.
2.Have experience with international SEO, managing multiple websites across different regions and languages that receive traffic from various search engines.
3.Capable of managing multiple client projects simultaneously.
4.Possess excellent written and verbal communication skills.
5.Display strong analytical and problem-solving skills.
6.Have a track record of achieving results through effective SEO strategies.
7.Skilled in creating a large number of backlinks.
8.Responsible for overseeing all SEO activities, including content strategy, link building, and keyword strategy, with the goal of improving rankings on major search networks
Job Description:
1.The individual will be tasked with enhancing critical metrics, such as organic traffic, domain authority, ranking positions, conversion rates, and engagement levels.
2.The incumbent will be responsible for monitoring web traffic KPIs that focus on growth and quality, such as unique visitors and bounce rates.
3.The job involves creating search-optimized content, including meta titles, meta descriptions, URLs, image alt tags, and other related items.
4.The role requires designing and presenting SEO reports and dashboards to track and report on organic search KPIs, as well as promptly addressing emerging issues.
5.The individual will need to analyze traffic and conversion trends to gain insights and take necessary actions.
6.The job holder will be responsible for providing actionable reports to the marketing team and senior management.
7. The incumbent will need to diagnose and prioritize website performance issues that impact SEO.
9.The individual will need to conduct continuous keyword discovery and analysis, as well as expansion and optimization based on intent.
10. Researching and executing search engine optimization latest recommendations.
11. Coordinate with the development team to ensure that SEO best practices are appropriately implemented on newly developed code.
12. Need to work alongside the editorial and marketing teams to promote SEO in content creation and programming.
13. Responsible for suggesting modifications to website architecture, content, linking, and other factors, to enhance the SEO positions for target keywords.
14. A competitive intelligence analyst specializes in providing recommendations to optimize a company's sales performance and business plans.
15. Responsible for generating high-quality organic leads.
Responsibilities:
The SEO Specialist's responsibilities will include enhancing the organization's organic search results by developing and implementing on-page and off-page SEO campaigns. They will also be tasked with auditing the website, identifying areas of improvement, and generating monthly reports that track the progress of the project, website status, improvements, traffic, and position.
Develop and execute SEO strategies to improve organic search rankings across multiple accounts.
Monitor SEO status and address detected website errors that impact SEO performance, as needed.
Conduct keyword research, provide SEO recommendations for website content, and formulate link building plans.
Achieve positive and measurable results on a monthly basis through the implementation of effective and up-to-date SEO practices.
Stay up to date with the latest search engine algorithm updates.
Conduct SEO audits, prepare reports, and gather relevant metric data to offer insightful analysis and data-driven recommendations for website improvements and campaign optimization.
Keep up with industry trends and continuously leverage new tools and best practices to enhance campaign efficiency.
Research keywords, optimize text and display ads, and collaborate with the marketing team to increase conversions and reduce costs.
Meet monthly report deadlines and produce required campaign data on an urgent basis

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