Senior Associate, Programmatic

GALE is the world's first and only Business Agency. We bring business strategy to brand storytelling to drive enterprise value. With expertise in strategy, media, CRM, creative, performance marketing, and technology, GALE creates integrated marketing systems and campaigns that grow businesses in significant ways. Founded in 2014, the agency has since been named AdAge's Business Transformation Agency of the Year and Adweek's U.S. Media Agency of the Year and has been recognized for its innovative creative at the Cannes Lions.  We work with brands such as Delta, Uber, Starbucks, Chili's, Hard Rock, MilkPEP, Diageo, Cotton, IHG and more. If you're driven by a passion to build something great, a desire to innovate, and a commitment to achieve excellence in your craft, GALE is a great place for you  GALE has eight offices around the world, including New York, Toronto, Los Angeles, Austin, Denver, Kansas City, London, and Bengaluru. GALE embraces a hybrid, flexible workplace Senior Associate, Programmatic Bengaluru, Karnataka, India We are looking for a Sr. Associate who can manage Programmatic campaign performance and the capability to dig into the data and define how to make the Programmatic campaign successful. Who you are. · Minimum 4-6 years of hands-on experience in campaign management and planning with thorough knowledge of campaign management and programmatic trading, including creative upload, tagging, various targeting tactics, monitoring campaign pacing and performance/KPI deliverables. · Deep knowledge of programmatic buying models (RTB, PMP), targeting options (audience segments, contextual targeting), bidding strategies (automated vs. manual bidding), and campaign optimisation techniques. · Advance level experience working on channels like Display, Native, Video, YouTube, and CTV advertising. Understanding of all existing and new ad formats available on these channels is a plus. · Advance level experience working on more than one Programmatic media buying platforms/ DSPs (DV360, TTD, Amazon DSP, etc.,). · Should be conversant with Ad Verifications platforms used in Programmatic like IAS, Double Verify, etc., · Technical understanding of tags and pixels including understanding of tag anatomy, wrapping tags, and setting up macros. · Knowledge of the programmatic buying process, with experience in setting up PMP and PG deals on the platform. · Experience working with analytics tools (GA4, Adobe, MMPs, etc.). · Strong quantitative and analytical skills. · Proactive, self-starter, capable of setting goals and reporting progress against them. · Problem solving and attention to detail in a multi-tasking, fast-paced business environment. · Team player & strong communication skills. · Be confident in analyzing and acting on marketing data. Education - · Degree in a STEM field (Science, Technology, Engineering or Math). What you will do · Set up, traffic & manage programmatic buys across multiple demand-side platforms. · Campaign planning and creation within DSPs, data onboarding, A/B testing and experiments setup, rotation setup, tracking implementation, foresight in campaign structure to prepare for optimisations and success, setting bid strategies, etc. · Manage pacing and evaluate performance to ensure KPI delivery, identify & implement optimisations, proactively make recommendations & provide campaign insights and evaluating at detailed levels including geographic areas, audiences, and content. · Evaluate and deliver actionable audience insights and optimisation insights per the cadence needed to enhance campaign strategy/goals. · Understand how to manage different kinds of goals and requirements (awareness, cost per action (CPA), view ability, brand safety). · Work closely with Media Planning teams to provide ROI-driving insights and recommendations. · Understand how programmatic fits within a media plan/objective to develop/execute successful strategies. · Contribute to best practice documentation and offer insights on how to improve campaign effectiveness. · Coordinate with creative team, product team and technology team to drive online campaigns. Note: Hybrid work in office is an essential function of the job. Our Commitment to Inclusion We believe in inclusivity and do our best work when people with diverse perspectives, backgrounds, and skills are brought together. Our Core Values are at the root of GALE's collaborative environment and help to foster a strong community. Our Code of Conduct, Human Resources policies, and executive investment in inclusion further support and protect GALE's inclusive workplace. GALE is an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran, or disability status.    Our Hiring Process We want you to be just as discerning in making your next career move as we are finding great talent to join our team. Our interview process will allow you to meet a range of people from various disciplines and domains both virtually and in person. Please discuss with our recruiters if you require any accommodations throughout the process to help enable a smooth interview.