Senior Business Development Lead

1 day ago


bikaner, India beBeeSenior Full time

Job Title: Senior Manager - CRMWe are seeking a highly experienced Senior Manager to lead our CRM strategy and execution. The ideal candidate will have a proven track record of driving growth and reactivation through impactful campaigns.Owning quarterly revenue targets and designing end-to-end CRM campaigns.Collaborating closely with creative, analytics, business, and technology teams to drive campaign success.Developing content and segmentation strategies based on user behavior and business priorities.Running experiments and optimizing personalization frameworks across channels (email, WhatsApp, SMS).Ensuring technical excellence, compliance with data laws, and seamless cross-functional execution.The successful candidate will have excellent strategic thinking skills, hands-on expertise in platforms like Salesforce Marketing Cloud (SFMC) or CleverTap, and the ability to work collaboratively across teams.Key Responsibilities:Owning quarterly revenue targets and designing end-to-end CRM campaigns for growth and reactivation.Collaborating closely with creative, analytics, business, and technology teams.Shaping content and segmentation strategies based on user behavior and business priorities.Running experiments and optimizing personalization frameworks across channels (email, WhatsApp, SMS).Ensuring technical excellence, compliance with data laws, and seamless cross-functional execution.The ideal candidate will be a strong leader with excellent communication and project management skills.



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