Product Marketing Manager

2 weeks ago

bangalore, India Xiaomi India Full time

We are looking for a Product Marketing Manager specializing in Smartphones to take on a pivotal role in steering marketing initiatives and ensuring the success of POCO smartphone product line
This position entails performing market research, refining product positioning, scrutinizing competitors, and designing and implementing marketing strategies and campaigns to boost product visibility, demand, and sales
Collaborating with cross-functional and global teams, this role ensures the successful launch and ongoing success of smartphone products throughout their PLC

Responsibilities:

Learn
Conduct market research to uncover trends, customer preferences, and the competitive landscape
Ear on the ground approach : Establish channels to gather customer feedback and insights to enhance offerings and Marketing messaging
Analyze
Analyze consumer behavior, market data, and industry reports to derive insights for marketing strategies
Take Action
Develop convincing product positioning and messaging that emphasize the product features and benefits
Create and implement detailed go-to-market strategies for new launches
Ideate, design and execute innovative marketing campaigns for product launches and lifecycles to drive smartphone sales and engagement
Manage Stakeholders
Work closely with product, marketing communication & sales teams to align strategies and actions
Measure and re-learn
Monitor campaign performance, analyze metrics, and refine strategies for optimal impact (Timeline, Resource, KPI)
Manage the marketing budget, strategically allocating resources along the product lifecycle
Partner with product managers to match product features with user insights & market context

Requirements:

Hard Skills
6-10 years of experience in product marketing with a passion for technology
Deep understanding of the smartphone industry, market trends, and consumer behavior
Proven success in launching smartphone/Technology products
Must have experience in successfully managing and leading marketing agencies
Knows all marketing functions with a history of executing successful 360° IMC campaigns
Highly adept at managing multiple projects in a fast-paced environment
A consumer-first mindset, constantly seeking insights to support product marketing strategies
Soft Skills
Strong focus on processes and mental models to continually enhance efficiency
Curiosity and first principles led thinking to develop impactful product marketing concepts
A proactive approach, leading by example, and taking decisive actions
Excellent communication skills, capable of providing clear and effective direction even in ambiguous situations
Strong sense of ownership, Can easily switch between “Strategic Thinker” and “Persistent Doer” persona, quickly and easily.

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