Marketing Specialist

The RoleWe're looking for a Marketing Specialist who thrives at the intersection of creativity and execution. You'll work closely with the marketing team to bring campaigns and brand initiatives to life — from thought-leadership sessions and conference proposals to customer showcases, content projects, and demand-generation campaigns.This role sits across brand marketing, product marketing, and demand generation — ideal for someone who loves variety, has an eye for detail, and can turn ideas into well-executed campaigns that make people take notice.What You'll Own Campaign & Initiative ExecutionSupport planning and execution of multi-channel marketing campaigns, integrating content, events, and nurture tracks.Coordinate with product marketing to ensure consistent messaging and positioning across initiatives.Create and maintain campaign assets — landing pages, emails, visuals, tracking links, and reports.Own the execution of brand initiatives — from customer stories and playbooks to creative brand moments.Assist in planning and submitting session proposals for conferences and industry events. Content & StorytellingTurn webinar recordings, customer interviews, and panels into blogs, snippets, or playbooks.Support creation of event recaps, and social content that highlight the impact of our customers and product.Work closely with design to bring campaigns and stories to life through engaging visuals.(Bonus) Use basic video editing skills to repurpose clips, create short-form content, or enhance campaign storytelling. Marketing Operations & AnalyticsEnsure clean data flow between HubSpot, Zoom/ContrastTrack performance of campaigns — engagement, conversions, reach — and share actionable insights to inform future efforts.Maintain campaign dashboards and documentation for visibility and iteration. Cross-Functional CollaborationWork closely with internal teams (Product Marketing, Customer Success, Sales, Design) to plan and execute campaigns.Manage coordination with external stakeholders — speakers, partners, and vendors.Keep projects organized, on schedule, and aligned with brand goals.We're Looking for Someone Who Has 1–3 years of experience in marketing (preferably B2B SaaS or EdTech). Has strong copywriting and storytelling skills — can write crisp, engaging copy (and knows when to use AI to speed it up). Is hands-on with Canva, HubSpot, and LinkedIn (bonus: familiarity with Webflow). Has a sharp eye for design, detail, and brand consistency. Communicates clearly and thrives in cross-functional projects. Is resourceful, organized, and gets things done.You'll Be a Great Fit If YouLove variety — one week you're managing a campaign, the next you're polishing a conference deck.Can move between creative and operational work effortlessly.Enjoy experimenting with new marketing ideas and formats.Thrive in a collaborative environment where ownership matters more than titles.Success Metrics Campaigns and initiatives are executed smoothly, on time, and with measurable engagement. You bring clarity, consistency, and creativity to every project you touch. Teams trust you to own execution end-to-end and communicate proactively. You contribute new ideas that improve how Almabase shows up in the world.Why Almabase? Mission-Driven Work: Your work directly helps educational institutions create more opportunities for students. Collaborative Environment: Work with a small, high-impact team that values initiative and creativity. Learning & Growth: Get exposure to brand, product, and demand marketing — not just one lane. Sustainable Business: Join a profitable, bootstrapped company focused on long-term impact.What to Expect in Your First YearWithin 1 month:Learn the Almabase story, our customers, and our marketing playbook.Assist with ongoing campaigns and internal processes.Within 3 months:Take ownership of execution for one key campaign or brand initiative.Support session proposals or customer showcases.Within 6 months:Manage multiple concurrent campaigns end-to-end with minimal supervision.Contribute ideas for new formats and initiatives.Within 12 months:Become the internal owner for campaign operations and creative execution.Partner with marketing leads to plan next-quarter initiatives.