Content Marketer

Job Title: Content Marketer As a Content Marketer, you will play a key role in shaping Swivl's brand voice, driving engagement, and creating compelling content that communicates our product value to small and midsize businesses (SMBs). You will help produce high-quality content across digital platforms, collaborate with cross-functional teams, and ensure consistent, quality storytelling that aligns with Swivl's mission. This role requires a strong understanding of B2B SaaS marketing, excellent writing skills, and the ability to translate complex ideas into clear, persuasive narratives.About Us:At Swivl, we are revolutionizing the Field Service Management (FSM) industry for small and midsize businesses (SMBs). Our powerful FSM platform helps businesses in plumbing, electrical, landscaping, roofing, and other service industries streamline operations and maximize profitability. With nearly a decade of real-world validation, we are now scaling our technology, enhancing our UI/UX, and introducing new innovations to disrupt the FSM landscape.Responsibilities: Content that convertsBlogs that rank and get readSocial posts that don't sound like ChatGPT wrote themEmail campaigns people actually open (subject line game strong)Ad copy that makes tired business owners stop scrollingWeb pages that turn "just looking" into "take my money"SEO that mattersKeyword research for people who don't speak SaaSBuild backlinks (ethically - we're not monsters)Get us ranking for "plumbing business software," not "enterprise resource planning solutions"Make Google love us as much as we love small businessesYou're Perfect IfYou can explain complex stuff simply (bonus: without using the word "seamless")You actually enjoy learning about unsexy industries (the profit margins in junk removal are fascinating) You know the difference between writing for SEO and writing for humans (hint: humans win)You can smell corporate BS from a mile away and refuse to write itYou get weirdly excited about A/B testing email subject linesYou don't need someone looking over your shoulder, you just do the workYou'll definitely need to be biased towards action to be hiredRequired ExperienceMust-havesMinimum 2+ years of experience in content marketing, preferably within a B2B SaaS environmentDemonstrated expertise in SEO strategy and execution, with measurable results in improving organic visibility and engagementStrong portfolio of writing samples showcasing versatility across blogs, website copy, email campaigns, and ad contentA proactive, self-starter mindset with the ability to work independently and manage multiple projects simultaneouslyHands-on experience with content management systems (e.g., WordPress), analytics tools (e.g., Google Analytics), and SEO platforms such as Ahrefs or SEMrushNice-to-havesExperience creating content for blue-collar or trade-based industriesStrong understanding of small business operations and challengesProven ability to craft engaging video scripts and marketing copyBasic design proficiency (Canva-level or similar)Ability to adapt tone and style for different audiences and formatsDetail-oriented with strong research and storytelling skills What We Offer A dynamic, fast-paced environment where you'll work on high-impact projects from day one. Growth opportunities in a product-driven, technology-focused company. Exposure to cutting-edge technologies and the opportunity to shape the future of FSM software. A chance to be part of a mission-driven team that values innovation, ownership, and problem-solving.If you're excited about creating content that actually connects with people (not just algorithms), we'd love to hear from youApply Now