Marketing Exhibition Manager

3 days ago


bangalore, India Zigsaw Full time

Marketing Exhibition ManagerMain Tasks and ResponsibilitiesAchieving marketing objectives of exhibitionsCreating and implementing effective marketing strategies for all exhibitions, including exhibitor, conference, and visitor campaignsPlanning, proposing, and monitoring entire budgetConducting media planningIdentifying appropriate media partners and associations and negotiating barter deals to maximize event exposureEnsuring exhibition websites are fully up to dateCreating a strategic database of vendors, clients, attendees, etc.Managing the PR department and ensuring smooth process flow in terms of media relations and other public relation activitiesCoordinating and approving the design and development of all marketing collateral, including sales brochures, exhibition brochures, visitor tickets, print advertisements, and web banners/emailsUsing new media tools such as social platforms to create new marketing channelsEducation/ExperienceEssentialExperience in exhibition marketingThorough understanding of direct marketing initiatives like email marketingExperience in database development and growth including segmentation/advanced targetingOnline marketing experience to include search engine optimization and banner placementNetworking with design and print suppliers & agenciesKnowledge of copywriting and collateral productionAbility to meet deadlines and be target drivenAbility to work in a highly demanding environmentExcellent verbal and written communication skillsProven track record in a B2B marketing environmentBehavioural CompetenciesEffective communicationCustomer focusOrganizational abilityTeamworkFlexible and adaptableDecision makingAttention to detail and accuracyPlanning and organizingAbility to multitask and meet deadlinesInterpersonal skillsTime management



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