Marketing Executive

3 weeks ago

gurgaon, India LetsDressUp (LDU) Full time

Company Name – LetsDressUp
Location – Gurgaon
CTC – 3 LPA – 4 LPA
Job Type: Full-Time, On-site
Working hours- 10 AM - 7 PM
Experience: 1-2 years (Freshers can also apply)
Job Title – Marketing Executive

About us:
LetsDressUp (LDU) is building the most inclusive fashion company for women of Bharat. Our mission is to empower women to dress up in their size and their style in a sustainable manner. We are one of the fastest growing startups in India backed by top investors including Titan Capital, GVFL, IAN, Sequoia and multiple marquee angels in various capacities.

Job Overview:
We are looking for ambitious and talented individuals to join our program. As a Marketing Executive, you will undergo comprehensive training and development to gain a deep understanding of our business operations, values, and culture. You will rotate through various departments and functions within the organization, learning from experienced professionals and gaining hands-on experience in different aspects of the fashion industry. This program is designed to cultivate future leaders who will drive innovation, foster growth, and uphold our brand's legacy of excellence.

Responsibilities:
1. Working directly with the co-founders/ core team of LDU across all of the verticals of the organization.
2. Responsible for executing marketing campaigns with innovative ideas and collecting their insights.
3. Consulting with relevant teams before moving on a strategy decided for transparent communication.
4. Track campaign performance, and generate reports to evaluate the success and impact
5. Managing Marketing Channels including Google Ads, email marketing, WhatsApp marketing & Marketplace marketing etc.
6. Being flexible and adaptable to take on different tasks, responsibilities and coordinating cross-functional teams as needed.
7. Creating reports/ dashboard and performing analytics to identify actional insights

Qualifications:
1. Bachelor's/master's degree in marketing, Business Administration, or a related field.
2. Strong strategic thinking and analytical skills, with the ability to translate market insights into actionable brand initiatives.
3. Familiarity with Google Ads, email marketing, WhatsApp marketing, Marketplace marketing and e-commerce strategies would be preferred.
4. Ability to thrive in a fast-paced, dynamic environment and adapt to changing priorities and business needs.
5. Good command over MS Excel is a must.

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