Insights Manager
3 days ago
Relocation Assistance Offered Within Country
# 161810 - Mumbai, Maharashtra, India
As part of the Consumer Marketing Insights team, your primary focus will be to drive category and consumer understanding in the organization. You will partner the Innovation marketing team to drive strategic and people insights for the end to end Innovation Process from Discovery, Incubation to Scaling.
What would be the responsibilities for this role?
Develop in-depth consumer and category understanding
Conduct comprehensive market research to identify emerging trends, consumer preferences, and competitor activities.
Analyze market data and consumer insights to uncover opportunities for innovation in product development and marketing strategies.
Utilize various research methodologies such as surveys, focus groups, and ethnographic studies to gather actionable insights.
Building an internal repository and serving as a knowledge bank on deep consumer understanding.
Innovation Strategy Development
Develop and implement innovation strategies aligned with business objectives and market opportunities.
Identify white spaces and innovation gaps within the product portfolio through insights-driven analysis.
Stay updated on industry trends and technological advancements to drive continuous innovation.
New Product development
Help identify motivations, triggers and barriers, need gaps that will ascertain growth opportunities. Idea/ Concept testing, Product and pack testing.
Cross functional collaboration
Work closely with R&D and technology teams to strengthen product superiority from screening to validation.
What does the ideal candidate profile look like?
Required
7+ years of overall experience in CMI and research, ideally in CPG or similar categories, with a focus on brand strategy, innovation, and communication
Min 5 years in CMI in marketing organization
Experience in both quantitative and qualitative research across a diverse toolbox of research methodologies
High on initiative and first principle thinking.
Strong communication and project management skills.
A high degree of resourcefulness and ability to manage ambiguity.
Strategic thinking that can balance long term planning as well short term business needs.
Preferred
Experience in scoping, implementing and delivering insights initiatives guiding business decisions regarding innovation, communication strategy and go-to-market execution
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