Digital Marketing Specialist

2 weeks ago

bangalore, India Basil Hotels & Hospitality Services Full time
Company: Basil Hospitality Services
Location: Bangalore
About Us:
Basil Hospitality Services, synonymous with culinary excellence for decades, is launching a new venture featuring three exciting concepts—a Quick Service Restaurant (QSR) chain serving authentic traditional South Indian non-vegetarian cuisine. Our retail Bakery offers an extensive range of freshly baked artisanal breads, pastries, and desserts. Our luxury Indian Sweets brand redefines traditional Mithai with exquisite presentation and world-class quality, benchmarking our offerings against the finest international standards Digital Marketing
Job Requirements and Responsibilities:
 Plans and executes all web, SEO/SEM, database marketing, email, social media, and display advertising campaigns.  Manage social media platforms (Facebook, Twitter, Instagram, LinkedIn).
 Designs, builds, and maintains our social media presence.
 Measures and reports the performance of all digital marketing campaigns and assesses against goals (ROI and KPIs).
 Identifies trends and insights and optimizes spend and performance based on the insights.
 Brainstorms new and creative growth strategies through digital marketing.
 Plans executes, and measures experiments and conversion tests.
 Collaborates with internal teams to create landing pages and optimize user experience.
 Utilizes strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints.
 Ensure brand messaging and tone align with company values.
 Monitor and analyze digital metrics (traffic, engagement, conversions).
 Identifies critical conversion points and drop-off points and optimizes user funnels.
 Collaborates with agencies and other vendor partners.
 Evaluate emerging technologies.
 Provides thought leadership and perspective for adoption where appropriate.
Digital Marketing Qualifications / Skills:
 Creating and maintaining client relationships
 Self-motivated yet customer-focused
 Proficient in marketing research and statistical analysis
 Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate Education, Experience, and Licensing
Requirements:
 Bachelor’s or master’s degree in marketing or a related field
 3+ years of experience in digital marketing and social media.
 Proven working experience in digital marketing, particularly within the industry
 Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media or display advertising campaigns
 Experience in optimizing landing pages and user funnels
 Experience with A/B and multivariate experiments
 Solid knowledge of website and marketing analytics tools (e.g., Google Analytics, Net Insight, Omniture, Web Trends, SEMrush, etc.)
 Working knowledge of ad-serving tools
 Experience in setting up and optimizing PPC campaigns on all major search engines

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