Programmatic Advertising Specialist

2 days ago


mangalore, India beBeeAdvertising Full time

Programmatic Advertising SpecialistWe seek a skilled Programmatic Advertising Specialist to drive the efficient management of programmatic media activity across multiple platforms.Experience with major demand-side platforms (DSPs) such as DV360, The Trade Desk, Amazon, and Yahoo is required.A thorough understanding of programmatic supply paths, inventory types, and data layers is essential.The ability to analyze patterns and optimize towards performance goals is crucial.This role serves as the technical and strategic driver behind automated buying, audience targeting, and data-led optimization. The primary contribution of this specialist is to ensure that programmatic systems operate efficiently, deliver meaningful returns, and reflect a clear strategic direction.You will lead targeting logic, bidding approaches, data utilization, and platform execution. Responsibilities include managing platform setup and configuration, maintaining clean audience segmentation and data application, monitoring pacing, delivery, and cost trends across campaigns, interpreting signals that indicate when adjustments are required, ensuring alignment between creative, audience, and inventory, presenting findings in clear, actionable summaries.



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