Area Sales Manager- Large Pack

3 weeks ago

dehradun, India DFM Foods Limited Full time

This role is responsible for achieving sales revenue targets by effectively preparing and implementing area sales plans, lead & manage sales officers, RD's & super-stockists.


Responsibilities:


Sales Operations

- Prepare, implement, and review sales plan.

- Ensure daily monitoring of sales and retail productivity, & weekly sales review

- Supervise the sales officer’s execution & sales efficiency in the field.

-Induction & onboarding of new SO's in the field.

- Reviewing the monthly performance of Sales officers/ ISR's.

- Submit weekly/monthly sales related reports

- Conduct daily market visits

- Work on market development-consolidation of existing covered areas and expansion into new areas.

- Generate Primary Sales in line with Secondary Sales

- Responsible for activities related to the tertiary sales in the region

Branding/ In store Execution

-Executing promotional activities for brand awareness & visibility.

-Responsible for tracking & monitoring competitor's products & activity

Distributor Management

- Undertake daily visits to distributors & wholesalers.

- Ensure proper inventory management, distribution & Re-distribution to ensure on time procurement and supply of orders.

- Maintain and develop good business relationships with all existing distributors through reviewing the ROI.

- Responsible for approval/appointment of distributors

People Management

- Continuously monitor & review performance of Sales officers.

- Continuously interview sales officer candidates in order to manage the attrition with minimum possible vacant man-days.

- Ensure engagement and motivation of Sales officers / ISRs / PSRs and be accountable for retention of all the key high performing resources.

- Define & assign KRA's for sales officers every year.

Qualifications


  • Full time Graduate. (MBA is preferred)
  • 8 to 12 Years of experience in General Trade, distributor handling & team management.


About the organization:

Crax is one of India’s beloved brands, with a 25 years long heritage in salty snacks. The brand is owned by DFM Foods ltd, which was acquired by the Private Equity - Advent International in 2019. The entire organization has been transformed with superior systems and processes and is seeing significant investment in brands, sales infrastructure to fulfil the ambition of being a top notch salty snacks player across India.


Our Products:

Corn Rings and Wheat Puffs are marketed under the CRAX and NATKHAT brand names respectively. Both these have become extremely popular snacks, especially among children.

In the namkeens segment, we offer a complete range of products consisting of 12 distinct product variants that include Bhujiyas, Daals, Mixtures and Nut-Mixes. These are sold in several pack sizes to cater to both casual/impulse consumption as well as consumption at home.


Website:

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