Demand Management Leader

4 days ago

hubballi, India beBeeManager Full time

Category Demand Management Manager RoleTalent500 is currently seeking a highly skilled Category Demand Management Manager to drive growth, pricing, and conversion across assigned categories.The successful candidate will be responsible for strategically managing demand-side levers to optimize category performance and align with business priorities, seasonality, and consumer insights.Co-own category performance metrics alongside Buy Side Managers, focusing on Revenue, NMPO, conversion, and stock health.Develop and execute category-level GTM plans that enhance visibility and campaign readiness through collaboration with Merchandising and Events teams.Key Responsibilities:Category & Revenue Ownership:Collaborate with Buy Side Managers to co-own category performance metrics across Revenue, NMPO, conversion, and stock health.Build and implement category-level GTM plans aligned with business priorities, seasonality, and consumer insights.Ensure strong visibility and campaign readiness through close collaboration with Merchandising and Events teams.Pricing & Promotion Management:Develop and execute pricing strategies that optimize competitiveness and margin performance.Partner with the central pricing team to design and test dynamic pricing experiments.Evaluate promo ROI, margin dilution, and customer elasticity to guide tactical promotions.Conversion & Growth Execution:Own conversion rate improvement across assigned categories through funnel analysis and growth experimentation.Work closely with Product and Merchandising to optimize search-to-Add-to-Basket (ATB) and enhance in-app discoverability.Identify opportunities for upselling, cross-selling, and higher AOV within categories.Data & Performance Analytics:Track daily/weekly category metrics (Revenue, NMPO%, Conversion, Sell-through, Stock aging).Conduct deep-dive analyses to identify trends, gaps, and opportunities across SKUs, price bands, and traffic cohorts.Present actionable insights to leadership through regular business reviews.Cross-functional Collaboration:Work closely with Buyside, Growth & Marketing, Finance, and Product teams to ensure alignment across assortment, pricing, and execution.Partner with Product teams to improve pricing, search, and conversion tooling.

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