Data Analyst
3 weeks ago
About The Company:
ARA's client is a leading high growth analytics software development company developing products that touch and positively impact human lives across the globe. They are headquartered in New Jersey and have a software development canter in Bangalore. Their work is mainly focused on Healthcare Industry. They develop core data science products that help their clients draw unique insights from their big data and achieve their business goals.
The Role:
Sr Data Analyst - Pharma
Key Responsibilities:
- Work closely with clients to identify opportunities to determine where to best allocate marketing spend to drive acquisition, growth, and profit
- Analyze channel and partner performance, identify opportunities, highlight strengths, and provide recommended corrective actions
- Evaluation of a broad range of customer data and secondary data sources to identify opportunities for targeting, segmentation, and personalization of marketing campaigns
- Engineer KPIs and frameworks for measurement across digital marketing
- Deliver projects in areas of Campaign Effectiveness, Conversion Rate Optimization, Promotion Response Analysis, Channel Responsiveness, Design of Experiments, and Patient & Physician level data analytics
- Carry out exploratory data analysis, data extraction and transformation as prerequisite to any leading statistical work
- Manage / help managing projects, which includes planning and execution, along with communication and resolution of issues associated with day-to-day interactions with the clients’ business unit/onsite client contact
- Assist project manager in creating insightful reports and deliverables that provide strategic recommendations to clients and other stakeholders based on model artefacts
- Explore and develop innovative methodologies which enhance efficacy of existing solutions to business problems
Skills Required:
- Data Analyst with approximately 2+ years of experience, preferably in Pharma or Healthcare analytics. Hands-on experience of AI/ML techniques will be preferred
- Proficiency with Adobe Analytics, Google AdWords, Google Analytics, Google Data Studio or similar tools which capture and present campaign, web & app data
- Experience building reports, dashboards
- Experience with marketing automation tools and techniques including but not limited to audience development, configuration of journeys/workflows, campaign deployment and tracking
- Hands-on experience with SQL, R or Python is mandatory
- Proficient in Microsoft Excel & PowerPoint. Ability to work with visualization tools e.g. Tableau, Power BI etc. will be considered good to have skill-set
- Experience working with pharma companies and pharma datasets is a plus
Qualifications & Experience:
- 2+ Years
- Educational background in Engineering, Operations Research, Econometrics and/or Statistics
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