Senior Marketing Technology Specialist

5 days ago


bangalore, India Arctic Wolf Networks Full time

At Arctic Wolf, we're not just navigating the cybersecurity landscape - we're redefining it. Our global team of dedicated Pack members is driving innovation and setting new industry standards every day. Our impact speaks for itself: we've earned recognition on the Forbes Cloud 100, CNBC Disruptor 50, Fortune Future 50, and Fortune Cyber 60 lists, and we recently took home the 2024 CRN Products of the Year award. We're proud to be named a Leader in the IDC MarketScape for Worldwide Managed Detection and Response Services and earning a Customers' Choice distinction from Gartner Peer Insights. Our Aurora Platform also received CRN's Products of the Year award in the inaugural Security Operations Platform category. Join a company that's not only leading, but also shaping, the future of security operations. Our mission is simple: End Cyber Risk. We're looking for a Senior Marketing Technology Specialist - Budget & Allocadia to be a part of making this happen.Position Overview and Objective  Arctic Wolf Networks is looking for a creative and analytical Marketing Tech & Budget Specialist to join our Marketing Growth Services & Operations team. In this role, you will have the opportunity to collaborate closely with the cross functional team in marketing and sales, and work on projects that will have a direct impact on our marketing pipeline contribution. You will play a crucial role in ensuring the efficient and effective use of marketing investments and technology.  This role will bridge the gap between marketing and technology, ensuring that our marketing tools and platforms are optimized to drive business growth. The role will be responsible for managing the marketing tech stack, implementing tools, integrating platforms, and providing analytics support to help improve campaign effectiveness and customer experience.  The role will also assist to manage and optimize our marketing budgets across multiple channels and campaigns. This role will work closely with marketing, finance, and procurement teams to ensure spending aligns with strategic goals, stays within budget, and delivers maximum return on investment (ROI). The ideal candidate will bring strong budgeting, forecasting, and reporting skills combined with a solid understanding of marketing operations.  Primary Responsibilities and Duties  Manage and optimize the marketing technology stack, including CRM, CMS, analytics tools, and other MarTech platforms.  Collaborate with marketing, sales, and IT to lead the setup, maintenance, and troubleshooting of platforms like Marketo, Allocadia, 6sense,  ZoomInfo, RingLead, CVENT, Broswerstack, Hootsuite, ON24, Sendoso, TechTarget, Qualified, etc.    Act as the Business Administrator for the Marketing Technology stack  Manage development of training to ensure successful onboarding and skills development of marketing team across MarTech stack & business processes  Track and monitor marketing budgets and expenses. Carefully track spending, ensure it aligns with budget, identify discrepancies, and make adjustments as needed.  Create monthly, quarterly, and annual budget reports with variance analysis, insights, and actionable recommendations.  Partner with procurement and vendors to track invoices, purchase orders (POs), and contract expenditures.  Work closely with marketing managers to plan, allocate, and reallocate funds as priorities shift.  Help enforce compliance with financial policies, vendor contracts, and budget approval workflows, including financial documentation and budget related communications  Key Skills  Passion for working in a high-growth, entrepreneurial environment, with the ability to demonstrate personal commitment and drive to set and exceed high standards.  Demonstrated high level of ownership, initiative, and the desire to drive significant, measurable results.  Commitment to exceptional customer service delivery and collaboration. Problem-solving solution orientation.  Solid business acumen including a good sense of how a well-integrated Marketing Automation Platform and CRM can be utilized to improve business.  Team oriented approach with ability to take initiative, prioritize and manage multiple tasks simultaneously to meet expectations and deadlines across multiple projects.  Strong analytical and problem-solving skills with the ability to think outside of the box.  Ability to excel both independently and as part of a team. Flexible and adaptable to evolve with the business.  Key Competencies  Minimum Qualifications  Bachelor's or Master's degree focused on marketing, communications, or business.  3+ years of experience in a marketing technology or digital operations role.  3+ years of experience in budgeting, financial analysis, or marketing operations.  Hands-on experience with marketing automation platforms (e.g., HubSpot, Marketo, Pardot) & Marketing Technologies  Experience with CRM systems (e.g., Salesforce, Dynamics 365).  Preferred Qualifications  Experience with API integrations, revenue lifecycles, progressive profiling, Ringlead, attribution and BI tools.  Strong understanding of marketing channels and campaign types (digital, paid media, events, etc.).  Advanced Excel or Google Sheets skills; experience with budgeting tools or ERP systems (e.g., SAP, NetSuite, Coupa, Workday)  Environment and Physical Demands  Work is primarily sedentary in nature and can be executed sitting or standing positions in an office environment.   Requires ability to utilize technology related to using a keyboard, verbal communication, and work with device screens which require visual acuity.  If located in a company office, often requires the mobility to physically navigate the space.   In the event of business travel, mobility sufficient to utilize public and private transport and navigate to essential locations.  May include moving or lifting of 25 pounds or less (e.g., office chair, reams of paper).    Travel Requirements  Typically, 10% or less  Exemption Status to be reviewed by Legal  Exempt  Why Arctic Wolf?At Arctic Wolf, we foster a collaborative and inclusive work environment that thrives on diversity of thought, background, and culture. This is reflected in our multiple awards, including Top Workplace USA , Best Places to Work – USA , Great Place to Work – Canada , Great Place to Work – UK (2024), and Kununu Top Company – Germany Our commitment to bold growth and shaping the future of security operations is matched by our dedication to customer satisfaction, with over 7,000 customers worldwide and more than 2,000 channel partners globally. As we continue to expand globally and enhance our technology, Arctic Wolf remains the most trusted name in the industry. Our Values  Arctic Wolf recognizes that success comes from delighting our customers, so we work together to ensure that happens every day. We believe in diversity and inclusion, and truly value the unique qualities and unique perspectives all employees bring to the organization. And we appreciate that—by protecting people's and organizations' sensitive data and seeking to end cyber risk— we get to work in an industry that is fundamental to the greater good. We celebrate unique perspectives by creating a platform for all voices to be heard through our Pack Unity program. We encourage all employees to join or create a new alliance. See more about our Pack Unity here.   We also believe and practice corporate responsibility, and have recently joined the Pledge 1% Movement, ensuring that we continue to give back to our community. We know that through our mission to End Cyber Risk we will continue to engage and give back to our communities.  All wolves receive compelling compensation and benefits packages, including:  Equity for all employees Flexible annual leave, paid holidays and volunteer days Training and career development programs Comprehensive private benefits plan including medical insurance for you and your family, life insurance (3x compensation), and personal accident insurance. Fertility support and paid parental leave Arctic Wolf is an Equal Opportunity Employer and considers applicants for employment without regard to race, colour, religion, sex, orientation, national origin, age, disability, genetics, or any other basis forbidden under federal, provincial, or local law. Arctic Wolf is committed to fostering a welcoming, accessible, respectful, and inclusive environment ensuring equal access and participation for people with disabilities. As such, we strive to make our entire employee experience as accessible as possible and provide accommodations as required for candidates and employees with disabilities and/or other specific needs where possible. Please let us know if you require any accommodations by emailing   On-Camera PolicyTo support a fair, transparent, and engaging interview experience, candidates interviewing remotely are expected to be on camera during all video interviews.Being on camera fosters authentic connection, improves communication, and allows for full engagement from both candidates and interviewers.We understand that technical, bandwidth, or location-related challenges may occasionally prevent video use. If this applies, candidates are required to notify us in advance so we can explore appropriate accommodations.Security RequirementsConducts duties and responsibilities in accordance with AWN's Information Security policies, standards, processes, and controls to protect the confidentiality, integrity, and availability of AWN business information (in accordance with our employee handbook and corporate policies).Background checks are required for this position.This position may require access to information protected under U.S. export control laws and regulations, including the Export Administration Regulations ("EAR"). Please note that, if applicable, an offer for employment will be conditioned on authorization to receive software or technology controlled under these laws and regulations


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