Ayatana Resorts | Digital Marketing Specialist
1 day ago
About us:
Ayatana Resorts is dedicated to offering exceptional luxury experiences that blend serene natural landscapes with warm hospitality. Each Ayatana property is uniquely inspired by the natural landscapes and cultural heritage of the location in which it resides, creating a serene and unparalleled experience for guests looking to escape the hustle and bustle of everyday life.
Key Responsibilities:
● Social Media Leadership: Monitor social media platforms and work closely with the social media team to ensure high performance across platforms.
● Content Oversight: Oversee and curate engaging, high-quality content aligned with brand guidelines and goals.
● Campaign Management: Plan and execute end-to-end social media campaigns to enhance brand visibility, engagement, and lead generation.
● Analytics & Reporting: Monitor campaign performance and provide data-driven insights to optimize strategies and achieve KPIs.
● Brand Consistency: Ensure all content adheres to brand tone, style, and identity across platforms.
● Collaborations: Coordinate with influencers, influencer agencies, and the operations team for successful collaborations.
● Team Coordination: Work closely with cross-functional teams (Marketing, Design, Sales and operations) to align campaigns and offers.
● Occasional travel: This role also involves occasional travel as part of its responsibilities.
Qualifications & Skills:
● Experience: Proven experience (3-5 years) in social media management or digital marketing.
● Creative Thinking: Strong ability to execute innovative campaign ideas.
● Analytical Skills: Proficiency in social media analytics tools (e.g., Google Analytics, Meta Business Suite) and data interpretation.
● Strategic Mindset: Experience planning and managing paid campaigns across platforms like Facebook, Instagram, and Google.
● Communication: Excellent written and verbal communication skills.
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