RapidBrains | Digital Marketing Specialist | india
6 days ago
Job Title: Digital Marketing Specialist
Experience Required: 3–5 Years
Location: Remote
Contract Duration: 3+ Months
Work Hours: 5:00 AM IST to 2:00 PM IST
Job Description
We are seeking a Digital Marketing Specialist with 3–5 years of experience to manage and optimise paid media campaigns across platforms such as Google Ads, Facebook, Instagram, , and YouTube. This role requires expertise in performance analysis, budget management, audience targeting, A/B testing, and collaboration with internal teams to drive campaign success. Ideal candidates will have a proven track record in a digital agency environment, strong analytical skills, and familiarity with analytics tools and audience strategies.
Key Responsibilities:
- Campaign Management: Design, manage, and optimise paid media campaigns across platforms like Google Ads, Facebook, Instagram, , and YouTube.
- Performance Analysis: Track KPIs, monitor performance using analytics tools, and generate detailed reports to assess campaign effectiveness.
- Budget Management: Allocate budgets strategically to maximise ROI while adhering to client constraints.
- Audience Targeting: Implement precise audience segmentation and targeting strategies for effective outreach.
- Ad Copy & Creative Input: Collaborate with creative teams to produce engaging ad copy, visuals, and landing pages.
- A/B Testing: Conduct A/B testing to determine the most impactful strategies for campaign elements.
- Market Research: Stay updated on industry trends, competitor activities, and platform updates to keep campaigns competitive.
- Collaboration: Work closely with internal teams to align campaigns with business objectives and provide actionable insights.
Requirements:
- Experience:
- 3–5 years managing paid media campaigns on platforms like Google Ads, Facebook, and others.
- Proven success in exceeding campaign performance goals.
- Over three years in a digital agency environment is preferred.
- Technical Skills:
- Strong knowledge of key metrics (CTR, CPA, ROAS, conversion rates).
- Proficiency with tools like Google Analytics, Facebook Ads Manager, and tracking systems.
- Expertise in keyword research, audience segmentation, and retargeting strategies.
- Certifications in Google Ads or Facebook Blueprint are desirable.
- Familiarity with SEO principles and their integration with paid campaigns.
- Data visualization skills using tools like Tableau or Power BI.
- Soft Skills:
- Excellent communication skills.
- Ability to translate complex data into actionable insights.
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