Web Analytics Consultant
2 months ago
About Tavant:
With 24+ years of experience building innovative digital products and solutions, Tavant provides impactful results to its customers. It has been the frontrunner in driving digital innovation and tech-enabled transformation across a wide range of industries such as Consumer Lending, Manufacturing, Agtech, Media & Entertainment, and Retail in North America, Europe, and Asia-Pacific. Powered by Artificial Intelligence and Machine Learning algorithms, we help our customers improve their operational efficiency, productivity, speed, and accuracy. Our suite of products and solutions are routinely rated high by the industry.
Ours is a challenging workplace where teams are diverse, competitive, and continually searching for tomorrow's technology and brilliant minds to create it. And we don’t focus just on what we do – we also care how we do it. So, bring your talent and ambition to make a difference. We’ll create a world of opportunities for you.
Job Title: Web Analytics Analyst
Work Location: Pune
Work Experience: 3+ years
What We Offer:
A collaborative and innovative work environment that explores new technologies and tools, workplace flexibility, and support for continued professional growth through tuition reimbursement, conferences, and seminars. A culture that encourages honing current skills, building new capabilities, and discovering your genius.
What You'll Bring - Work Responsibilities:
- Collect and analyze website data, including traffic volume, conversion rates, and overall engagement.
- Monitor trends and identify opportunities for product improvement.
- Create reports and dashboards that highlight important insights.
- Support the planning, evaluation, and documentation of web property tagging for both analytics and marketing purposes.
- Collaborate with the Digital Marketing team to track the effectiveness of online advertising campaigns.
- Evaluate the performance of process flows and website experiments.
- Partner with other team members to extract, combine, clean and analyze data sourced from different repositories.
What You Bring:
- Bachelor's degree. 3+ years of experience in Data Analytics.
- Moderate to advanced proficiency with Google Tag Manager or similar tag management solutions.
- Proficiency in data analysis tools and platforms, including Google Analytics, Adobe Analytics, Mixpanel, or similar. Experience with data visualization tools like Apache Superset or Looker Studio.
- Experience working with large and complex datasets.
- Familiarity with web technologies and tracking implementations, including JavaScript, HTML, website tagging, and cookies.
- Proficiency in writing SQL queries for data extraction. Experience with cloud-based data platforms (AWS or GCP). Knowledge of data preprocessing, cleaning, and analysis techniques.
Impact You'll Make - What we'd prefer to see:
At least three years of professional experience focused on data engineering, reporting, or statistical analysis Experience in the Financial Services industry. Understanding of database design, marketing analytics and implementation of marketing Tec
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