Digital Transformation Strategist

5 days ago


pune, India beBeeDigital Full time

Senior Digital ExecutiveAs a senior digital executive, you will be responsible for spearheading the company's digital efforts, focusing on conversion rate optimization (CRO) and search engine optimization (SEO).Key Responsibilities:CRO Strategy: Develop and implement CRO strategies to improve landing page performance, forms, and calls-to-action (CTAs).Landing Page Optimization: Enhance landing page performance by refining elements such as headlines, images, and content.Experimentation and Analysis: Design, execute, and analyze A/B tests to identify opportunities for improvement and optimize site performance.User Flow Improvement: Analyze user flows and make data-driven decisions to reduce drop-off rates and improve lead generation.Listing Management: Ensure accurate and up-to-date listings on relevant aggregator sites.SEO Execution:On-Page SEO: Execute on-page SEO strategies, including keyword optimization, meta tag updates, header tags, and internal linking.Technical SEO: Oversee technical SEO efforts, including improving site speed, mobile optimization, and other technical aspects of SEO.Backlink Acquisition: Develop and implement a backlink acquisition strategy to enhance website authority and organic rankings.Analytics and Insights:Track and Report SEO Performance: Utilize tools like Google Analytics, Google Search Console, and Hotjar to analyze performance and provide actionable insights.



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