Senior SEO Specialist

3 weeks ago

delhi, India Upbott Consulting Full time

Job Description
As an Sr. SEO Specialist, you will be responsible for optimizing our clients' websites to improve their search engine rankings and drive organic traffic. You will apply SEO best practices and techniques to enhance visibility and achieve measurable results. Experience working on Us projects and with US clients is must.

Objectives of this role
Developing and executing comprehensive search engine optimisation strategies to achieve business objectives.
Monitoring and analysing website performance using SEO tools and analytics platforms, providing regular reports and recommendations for optimisation.
Collaborate with content creators and digital marketing teams to develop and optimise high-quality, keyword-rich content for improved organic visibility.
Executing link-building activities to ensure quality links from reputable sources.
Working closely with cross-functional teams, such as content, design and product, to ensure optimal content performance.
Collaborating with marketing teams to integrate SEO with other digital marketing initiatives for cohesive campaigns.

Your tasks
Conduct thorough keyword research and SEO analysis to identify relevant target keywords and phrases.
Develop and execute effective on-page and off-page SEO strategies to improve website visibility and SERP rankings.
Optimize website content, meta tags, headers and URLs to ensure alignment with target keywords and enhance search engine crawlability.
Identify technical SEO issues and collaborate with the web development team to implement solutions for improved website performance and user experience.
Conduct SEO audits, competitive analysis and benchmarking to identify opportunities for improvement and stay ahead of competitors in search rankings.
Track and analyze website traffic, user behavior and conversion rates to assess the effectiveness of SEO strategies and make data-driven recommendations.
Stay abreast of emerging SEO trends and technologies, exploring innovative approaches to enhance our SEO efforts further.

Required skills and qualifications
A bachelor's degree in marketing, digital marketing or a related field.
Relevant SEO certifications (such from Google, HubSpot and/or Semrush).
4+ years of experience as an SEO manager or a similar SEO-focused role.
In-depth knowledge of SEO best practices, search engine algorithms and digital marketing trends, with a strong understanding of the Indian search landscape.
Proficiency with SEO and analytics tools like Google Search Console, SEMrush, Google Keyword Planner and Google Analytics.
Knowledge of A/B testing, local SEO and SEO reporting tools.
Experience with content management systems (CMS) and website optimisation platforms, like WordPress.
Experience with SEO for local businesses and Google My Business optimisation.
Strong analytical skills and the ability to interpret data and make data-driven decisions.
Excellent communication and interpersonal skills to collaborate effectively with cross-functional teams.

Preferred skills and qualifications
Basic understanding of website design, development, HTML/CSS coding, Pay Per Click (PPC) advertising and link-building strategies.
Knowledge of technical SEO, including speed optimisation for web and mobile.
Detail-oriented with strong organisational and project management skills.
Familiarity with social media marketing and its impact on SEO.
Experience with SEO testing and experimentation.
Understanding of conversion rate optimisation (CRO) principles.
Strong project management skills to handle multiple SEO initiatives simultaneously.

About Company
Upbott Consulting Private Limited, is a new age boutique ecommerce technology and marketing consulting company, catering to B2B and B2C e-Commerce businesses in the US and UK. Incepted in 2017, we have experienced rapid growth and forayed into strategic marketing consulting in the last 7 years.
We are a group of seasoned e-commerce professionals with 15 years of experience. Home to an excellent team of young, dynamic & passionate professionals who love solving complex e-Commerce and new age challenges; and take pride in exceeding customer expectations every time by providing high quality and long term success.
Looking for self-motivated, talented professionals with out-of-the-box thinking and unwavering commitment to deliver best in class ecommerce solutions. Opportunity to work with international clients and learn online processes to accelerate your future growth.

If you have the zeal and potential to work with us, we look forward to working with you Drop us a line with your resume at varsha@upbott.com

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