Ad Creative Designer
3 weeks ago
Brandsalne is an ecommerce marketing company expertising in paid ads and consulting. Over the last 4.5 years we have worked with some notable brands in India & outside D2C space including - The Nestery, Oceedee, Gehna, Bummer, MDNT45, BookishSanta, BombaySweetShop, Prolixr and others. In this time we have creative over 350Cr for 100+ brands combined.
With the growing request of having advertising creative for our partner brands, we are hiring for Creative Graphic Designers & video editor to join our team under Studio@Brandslane and proactively assist with creatives to be run by media buyers in ads that are aimed at direct selling of products of these partner brands - in turn generating direct revenue.
Requirements:
- Must have good experience of developing performance ad creatives in previous work
- Must have understanding of psychology to producing thumb stopping static & video ads.
- Study design briefs and absorb creative sense of the brand / business
- Conceptualise visuals based on requirements
- Prepare rough drafts and present ideas
- Develop illustrations, brandmarks and other designs elements for the ad creatives
- Add motion graphics & animated elements to the footages & videos
- Produce final design based on feedbacks
- Edit videos with suitable transitions, effects and color grading
- Have an good understanding of the direct response ad creative design psychology
- Must have at least 2 year experience in producing creatives for social media ads for brands.
- Must understand the creative process and flows that make images/creatives thumb-stopping and click worthy.
Tools Required –
- Adobe Photoshop
- Adobe Premiere Pro
- Adobe After Effects
- Adobe Illustrator
Cultural Fit –
Graphic Designers / Video editors, we’re looking for someone who’s
- Can take initiatives and can meet the deadlines
- Being communicative about brainstorming, feedbacks, timelines, availability etc
- has interest in psychology of sales (how people make decisions while purchasing online)
Day-to-Day –
- Working closely with Creative Manager and Media Buyers.
- Undergo our training for ‘ROI focused ad creatives’ and fulfill the ad creative requirements.
- Taking tasks from work management tools and working on them + conveying any requirements that aren't there or would come up.
- Editing images or videos with specific requirements shared by brand and media buying team at Brandslane, re-editing as per improvements and with brand style in mind.
- Understanding the ads numbers specific to creative to decide what works / what doesn’t and use such information in making further improvements to same ad creatives or new creatives.
- Creating reports for the creative performances
- Ideating the new angles and moodboards of ad creatives for any launch/occasion.
- Recommend future photo shoots (with samples) to the brand in order to get the raw videos/images for the design work.
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