Digital Data Solutions Expert

4 days ago

bangalore, India beBeeDigitalAnalytics Full time

Job OverviewWe are seeking a seasoned digital analytics expert to lead the implementation of Adobe Experience Platform (AEP) and Web/App tagging solutions.As a Digital Analytics Specialist, you will be responsible for designing and configuring data capture strategies that drive business growth and enhance user experience.Implement AEP Web SDK and Adobe Launch (Data Collection) for web and app tagging, ensuring seamless data integration across platforms.Collaborate with cross-functional teams to translate business objectives into actionable tracking strategies, fostering a culture of data-driven decision making.Conduct rigorous tag testing and debugging using tools like Adobe Experience Platform Debugger, Charles Proxy, or similar.Support Customer Journey Analytics (CJA) setup and validation to deliver end-to-end user journey measurement and insights.Perform thorough data validation, troubleshooting, and ensure alignment between data design and analytics reporting, driving strategic business decisions.Develop and maintain comprehensive implementation documentation and technical specifications, empowering team members and stakeholders with knowledge and expertise.

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