Lead Generation Specialist

6 hours ago

delhi, India Aptita Full time

Lead Generation Specialist

Years of exp required - 2
+CTC - Upto 8 LP
ALocation - Mumba
iTimings - Monday to Friday 10 to
6Notice Period - Immediate to 2 Months ma
xRequired candidates from Media industry background

.
**Job Summary:
**The Lead Generation Specialist plays a pivotal role in driving new business opportunities by identifying, researching, and qualifying potential leads. This individual will work closely with the sales and marketing teams to ensure a steady pipeline of high-quality prospects that align with the company's target market. The ideal candidate is proactive, detail-oriented, and possesses strong communication and analytical skill

s.
**Key Responsibilities

:**
1. **Lead Research and Identificatio
n:**- Conduct market research to identify potential leads based on defined target demographics, industries, and regi
ons.- Use various tools and platforms (e.g., LinkedIn, CRM systems, industry directories, Lusha) to gather information about potential custom

ers.
2. **Lead Qualificati
on:**- Evaluate leads against predefined criteria to determine their potential and readiness for sales engage
ment.- Identify decision-makers and key stakeholders within target organizat

ions.
3. **Outreach and Engagem
ent:**- Initiate contact with potential leads through email, phone calls, social media, and other cha
nnels.- Create and send personalized outreach messages that resonate with the target aud
ience.- Maintain consistent follow-up with leads to nurture relationships and move them through the sales f

unnel.
4. **Data Manage
ment:**- Maintain accurate and up-to-date lead information in the CRM
system.- Track and report on lead generation metrics, such as the number of leads generated, qualified, and con

verted.
5. **Collabor
ation:**- Work closely with the sales and marketing teams to align lead generation efforts with broader business obj
ectives.- Provide feedback on lead quality and suggest improvements to lead generation strategies and

tactics.
6. **Analysis and Optimi
zation:**- Analyze lead generation data to identify trends, patterns, and areas for imp
rovement.- Continuously refine lead generation processes to improve efficiency and effec

tiveness.
**Qualifi

cations:**
- Bachelor’s degree in Marketing, Business, or a related field, or equivalent work
experience.- Proven experience in lead generation, sales, or a re
lated role.- Strong understanding of lead generation strategies
and tools.- Excellent communication skills, both written
and verbal.- Proficient in using CRM software and other lead genera
tion tools.- Ability to work independently and as part
of a team.- Strong organizational skills and attention
to detail.- Analytical mindset with the ability to interpret data and make data-driven

decisions.

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