Sell-side Manager

About Careem Careem is THE internet platform for the greater Middle East region A pioneer of the region s ride-hailing economy Careem is expanding services across its platform to include mass transportation delivery and payments to become the region s everyday SuperApp Careem s mission is to simplify and improve the lives of people and build a lasting organisation that inspires Careem was established in July 2012 and was acquired by Uber in 2020 Careem operates in over 100 cities across 14 countries and has created more than one million employment opportunities in the region About Careem Careem is the internet platform for the greater Middle East region A pioneer of the region s ride-hailing economy Careem is expanding services across its platform to include mass transportation delivery and payments to become the region s everyday SuperApp Careem s mission is to simplify and improve the lives of people and build a lasting organization that inspires Careem was established in July 2012 and was acquired by Uber in 2020 Careem operates in over 100 cities across 14 countries and has created more than one million employment opportunities in the region The Category Demand Management CDM Manager is responsible for driving category-level growth pricing and conversion by strategically managing demand-side levers The role focuses on translating topline targets into actionable plans across assortment pricing and visibilityensuring both revenue and margin goals are achieved This role serves as the bridge between Commercial Buyside Product and Growth teams ensuring that category health profitability and customer experience remain balanced and optimized Key Responsibilities Category Revenue Ownership Co-own category performance alongside Buy Side Managersacross Revenue NMPO conversion and stock health Build category-level GTM Go-To-Market plans aligning with business priorities seasonality and consumer insights Ensure strong visibility and campaign readiness through collaboration with Merchandising and Events teams Pricing Promotion Management Develop and execute pricing strategies that optimize competitiveness and margin performance Partner with the central pricing team to test dynamic pricing and run experiments Evaluate promo ROI margin dilution and customer elasticity to guide tactical promotions Conversion Growth Execution Own conversion rate improvement across assigned categories through funnel analysis and growth experimentation Work with Product and Merchandising to optimize search-to-Add-to-Basket ATB and enhance in-app discoverability Identify opportunities for upselling cross-selling and higher AOV within categories Data Performance Analytics Track daily weekly category metrics Revenue NMPO Conversion Sell-through Stock aging Conduct deep-dive analyses to identify trends gaps and opportunities across SKUs price bands and traffic cohorts Present business reviews highlighting actionable insights to leadership Cross-functional Collaboration Work closely with Buyside Growth Marketing Finance and Product teams to ensure alignment across assortment pricing and execution Partner with Product teams for pricing search and conversion tooling improvements Key Metrics KPIs Category Revenue NMPO Conversion Rate overall and by traffic source Search-to-ATB Promo ROI and Price Index Stock Health Wastage Category Margin and Growth vs Plan Qualifications Experience 4 years experience in e-commerce revenue management or category management ideally within grocery or retail tech Strong analytical mindsetproficient with Excel SQL and data visualization tools Deep understanding of pricing dynamics margin structures and digital merchandising Proven ability to convert insights into executable strategies that drive business outcomes Excellent stakeholder management and communication skills across cross-functional teams Behavioral Competencies Customer-first mindset balancing commercial outcomes with consumer value Ownership accountability proactive in identifying and solving category-level challenges Analytical excellence data-driven decision-making and structured problem-solving Collaboration agility effective cross-functional partnership in a fast-paced environment Innovation experimentation constantly testing and learning to improve performance Progression