Social Media, Social Media Head

Position Head - Social Media Digital Strategy Luxury Brand Department Marketing Communications Reports to Chairman Managing Director Experience Required 8-10 years preferably from a digital marketing and luxury brand background Role Overview The Social Media Head will be responsible for leading the overall digital and social media strategy for the brand ensuring strong visibility engagement and alignment with the luxury positioning of the organization This role involves managing a team of digital professionals providing strategic input on the CMD s and senior management s personal social media profiles and overseeing all corporate social media accounts to build a cohesive and aspirational brand presence Key Responsibilities 1 Strategic Leadership Brand Positioning a Develop and execute a comprehensive social media strategy that strengthens brand identity and enhances its presence across all digital platforms b Ensure all content and communication reflect the brand s luxury tone values and visual identity c Provide strategic guidance and creative direction for the CMD s and top management s personal profiles to align with the brand s leadership narrative d Collaborate with internal teams to integrate social media initiatives with overall marketing and PR strategies 2 Content Creation Campaign Management a Oversee the ideation curation and management of high-quality engaging content tailored for different digital channels b Maintain a unified content calendar and ensure timely execution of posts campaigns and announcements c Conceptualize and manage innovative digital campaigns that amplify brand awareness promote key launches and drive audience engagement d Coordinate with creative design and production teams to maintain visual and thematic consistency 3 Community Engagement Brand Advocacy a Lead the team in managing online communities to ensure meaningful interactions timely responses and positive audience engagement b Develop strategies to enhance online reputation through proactive communication and customer engagement c Encourage and manage customer testimonials influencer collaborations and user-generated content to build brand trust and advocacy 4 Data Analytics Performance Monitoring a Track measure and analyze performance metrics across platforms to evaluate the effectiveness of social media strategies b Generate monthly and quarterly reports with insights recommendations and actionable improvement plans c Stay updated with evolving trends tools and technologies in the digital space to ensure continuous innovation and competitive advantage 5 Team Management Development a Lead mentor and inspire a team of social media and content professionals to deliver best-in-class output b Foster a culture of creativity collaboration and accountability within the team c Ensure the team s alignment with the brand s luxury ethos and organizational objectives d Identify training needs and promote professional growth within the department 6 Optimization Growth Strategy a Continuously assess and enhance the company s digital and social media footprint to align with changing market dynamics b Explore new partnerships influencer networks and content formats to expand reach and engagement c Recommend strategic investments in tools analytics platforms and emerging media opportunities to sustain growth Job Expectations Desired Candidate Profile Proficiency in social media management tools analytics platforms and content marketing systems Strong team management decision-making and strategic planning abilities Exceptional storytelling and visual communication skills with an eye for aesthetics and detail Strong understanding of digital metrics and ability to translate insights into actionable strategies Capable of working closely with senior management creative teams and external agencies Innovative thinker brand-oriented and adaptable to fast-paced dynamic environments Additional certifications in Digital Marketing Branding or Social Media Strategy will be an added advantage Minimum Qualification Bachelor s or Master s degree in Marketing Digital Media Communications or a related field Minimum Job Experience Proven experience 8-10 years in social media management with at least 3 years in a leadership role preferably in Luxury premium lifestyle or hospitality sectors Reporting to CMD Travel Travelling if required