GTM Strategy

Job Description We are looking for an experienced GTM, B2B Sales, and Growth Specialist who has previously built and executed proven playbooks for early-stage tech or AI companies. As a part-time consultant, you will work closely with the founder to establish scalable sales, marketing, and partnership processes that help us grow internationally. This role is ideal for a senior operator who has done this before someone who understands what a Seed-stage company needs to reach Series A-level scale, global revenue, and predictable pipelines, but wants the flexibility of part-time work or consulting. Key Responsibilities 1. GTM Strategy Creation & Alignment - Review existing sales, marketing, and partnership activities of the company. - Create a structured Go-To-Market (GTM) strategy aligned with our business model, product capabilities, and international growth goals. - Identify high-potential markets, customer segments, channel partners, and expansion routes. - Define positioning, messaging, and value propositions tailored for global prospects. 2. Set Up Scalable Sales & Marketing Processes - Build an end-to-end product marketing and business development pipeline, including: - Prospect data collection & automation tools - CRM setup or clean-up - Lead scoring, segmentation, and qualification frameworks - Automated email sequences - LinkedIn outreach campaigns - Dashboarding and reporting mechanisms - Establish SOPs for inbound and outbound sales workflows. 3. Partnership Ecosystem Activation - Evaluate and strengthen the existing partnership network across regions (Middle East, Europe, APAC, etc.). - Create a partner enablement kit including product pitches, one-pagers, demo workflows, co-marketing templates, etc. - Set up a repeatable process for managing partner-generated leads. 4. Founder Enablement & Internal Capability Building - Train the internal team on modern B2B sales and marketing tools (HubSpot, Apollo, LinkedIn Sales Navigator, outreach automation tools, etc.). - Serve as a strategic advisor to the founder on scaling, pricing, ICP refinement, and competitive positioning. - Create a 90-day and 180-day execution roadmap. Required Experience - 512 years of experience in B2B SaaS, AI, Enterprise Tech, Infrastructure Tech, or related GTM roles. - Proven experience setting up GTM from scratch for an early-stage startup (Seed Series A). - Strong understanding of outbound sales, PLG (optional), partner-led sales, and international B2B selling. - Experience creating automated pipelines, campaign flows, and CRM-driven processes. - Ability to translate strategy into execution with minimal supervision. - Prior experience in global markets (Middle East, Europe, US, SE Asia) is a strong advantage. Preferred Qualifications - Experience with AI, DeepTech, InfraTech, or GovTech products. - Hands-on expertise with tools like HubSpot, Apollo, Lemlist, Mailchimp, ClickUp/Notion, Sales Navigator, etc. - Ability to create product marketing collateral (playbooks, case studies, pitch decks). - Strong communication and stakeholder management skills. Engagement Model - Part-time / Consultant role - 1020 hours per week (flexible) - Hybrid/remote work supported - Competitive consulting fee based on experience Why Join Us - Work directly with the founder of a rapidly growing AI startup with global traction. - High-impact role: you will directly shape how the company scales internationally. - Flexible engagement with potential to convert to a long-term advisory role or full-time leadership position.