Manager, Digital Marketing
2 weeks ago
Role Summary: The Digital Marketing Manager will lead the University's digital presence and outreach efforts with a strong focus on performance marketing, SEO, social media, and overall digital brand strategy. The role requires a data-driven professional who can plan, execute, and optimise digital campaigns to enhance brand visibility, engagement, and lead generation aligned with institutional objectives. About us Ahmedabad University is a private, non-profit University that offers students a liberal education with a focus on research-driven and project-based learning. https://www.ahduni.edu.in Key Responsibilities 1. Digital Strategy & Planning - Develop and execute a comprehensive digital marketing strategy in alignment with the University's brand and communication goals. - Identify audience segments and design targeted digital outreach programmes. 2. Performance Marketing and CRM - Plan, run, and optimise paid campaigns across Google Ad, Meta, LinkedIn and Programmatic ads using Google DV 360. - Ensure cost-effective lead generation and strong campaign ROI. - Hands-on experience with CRM Tools - Track campaign performance, analyse outcomes, and present actionable insights. 3. Website, SEO & AI - Oversee website content quality, structure, and user experience. - Manage SEO initiatives, including keyword strategy, on-page and off-page optimisation, to improve search rankings and organic reach. - Collaborate with internal teams and vendors for website updates and enhancements. 4. Social Media Management - Develop social media content plans that enhance engagement and brand presence. - Manage platforms and their performances across LinkedIn, Instagram, Facebook, YouTube, X, Threads and Google Business Profile. - Monitor trends and adapt strategies to strengthen digital positioning. 5. Analytics & Reporting - Use Google Analytics and platform insights to measure the performance and effectiveness of digital activities. - Use AI-driven tools to monitor analytics and report generation. - Generate periodic dashboards and reports for leadership visibility and decision-making. 6. Collaboration & Coordination - Work closely with communications, design, and academic teams for integrated campaign execution. - Liaise with external digital and creative agencies where required. Required Skills & Experience - Bachelor's degree in marketing, Communications, Business, or related field. - 10–12 years of relevant experience in digital marketing, preferably in the education/services sectors. - Hands-on expertise in Google Ads, Meta Ads Manager, LinkedIn Ads and Google Analytics (GA4). - Strong understanding of SEO strategies and tools. - Proven ability to plan and execute multi-channel digital campaigns. - Excellent communication, analytical thinking, and stakeholder management skills. Desired Attributes - Creative mindset with strong attention to detail. - Ability to thrive in a fast-paced and dynamic environment. - Proactive, self-driven, and result-oriented.
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