(27/10/2025) Analyst Ii, Bht

India is among the top ten priority markets for General Mills and hosts our Global Shared Services Centre This is the Global Shared Services arm of General Mills Inc which supports its operations worldwide With over 1 300 employees in Mumbai the center has capabilities in the areas of Supply Chain Finance HR Digital and Technology Sales Capabilities Consumer Insights ITQ R D Quality and Enterprise Business Services Learning and capacity-building is a key ingredient of our success Analyst II Consumer Insights International BHT About General Mills We make food the world loves 100 brands In 100 countries Across six continents With iconic brands like Cheerios Pillsbury Betty Crocker Nature Valley and Haagen-Dazs we ve been serving up food the world loves for 155 years and counting Each of our brands has a unique story to tell How we make our food is as important as the food we make Our values are baked into our legacy and continue to accelerate us into the future as an innovative force for good General Mills was founded in 1866 when Cadwallader Washburn boldly bought the largest flour mill west of the Mississippi That pioneering spirit lives on today through our leadership team who upholds a vision of relentless innovation while being a force for good For more details check out General Mills India Center is our global capability center in Mumbai that works as an extension of our global organization delivering business value service excellence and growth while standing for good for our planet and people With our team of 1800 professionals we deliver superior value across the areas of supply chain digital technology innovation technology quality consumer market intelligence sales strategy intelligence global shared services finance shared services and Human Resources Shared Services For more details check out Job Overview The future of food will be created by those who best anticipate evolving consumer behavior Consumer Market Insights CMI collects curates and combines data human behavior understanding and empathy to achieve competitive advantage for General Mills Our mission in CMI globally is to be the spark that ignites growth acceleration connecting insights and analytics to drive action We drive business growth through a deep understanding of our consumers and our markets Our goal is to illuminate growth opportunities and guide teams to activate behind them through consumer-led strategies and ideas CMI in General Mills India Center is a part of General Mills Strategy and Growth Organization working as extensions of Consumer Insights and Commercial Measurement and Revenue Analytics central organizations to deliver insights and analytics across all our GMI business segments i e North America Retail Pet International and North America Food Service along with the CPW business GMI s JV with Nestle We are a young and dynamic team of 100 and growing with research data and analytical skills with the unique opportunity to shape and scale capabilities across our global organization We are seeking a curious analytical and motivated Analyst II - Brand Health Tracking to join our CI - International team within the Consumer Insights function at General Mills India Center In this role you will support the execution of our brand health tracking program across 28 country-category combinations in international markets You will be responsible for ensuring high-quality data handling preliminary analysis and reporting delivery that supports brand performance monitoring and marketing effectiveness Working under the guidance of a Brand Health Tracking Specialist this role is ideal for someone eager to grow their expertise in brand metrics data interpretation and storytelling through dashboards and reports Key Accountabilities Brand Health Tracking across International Markets Lead day-to-day management of brand tracking for multiple markets or categories across GMI International Business ensuring data quality timeliness and consistency Analyze brand funnel metrics awareness consideration usage equity to identify trends performance gaps and growth opportunities Translate complex data into strategic insights trends and recommendations and share with respective Insights and Marketing leads in the markets Co-ordinate with the visualization expert to ensure the date is harmonized in correct format and structure to facilitate seamless dashboarding Review dashboards trackers and reporting templates for consistency and clarity Understanding of market data e g sales share distribution to provide a comprehensive view of brand health metrics Develop and present reports and dashboards that clearly communicate key findings and strategic implications Act as a bridge between data and decision-making collaborating closely with brand marketing and insights teams Influence senior stakeholders by providing clear confident recommendations backed by evidence Contribute to the ongoing transition of brand tracking from external vendors to in-house capability including refining processes and tools Contribute to process improvement and methodology development for in-house tracking Maintain SOPs trackers and reference documents to support consistency in brand tracking operations and knowledge sharing across markets Minimum Qualifications 4 - 6 years of relevant market research experience including experience in client management questionnaire design data analysis and reporting Solid understanding of brand health frameworks and tracking methodologies Proven ability to turn data into stories that drive business action Confident presenter and communicator capable of influencing decisions at multiple levels Master s degree or MBA with specialization in Marketing or Market research Must have strong written and verbal communication skills to effectively interact with stakeholders and team members Should have experience in quantitative research and brand health tracking either at a brand side or agency side Should possess strong time management teamwork critical thinking analytical and influencing skills Preferred Qualifications Led Worked on multi country brand health tracking study Worked at leading market research agency like Kantar or Ipsos Has experience working with cross-functional teams Experience on working with CPG industry and global markets will be an added advantage ADDITIONAL DETAILS Work Location a Mumbai India Shift timings a 11am to 8pm Hybrid In-office a Hybrid Role reports to a Manager Consumer Insights COMPANY OVERVIEW We exist to make food the world loves But we do more than that Our company is a place that prioritizes being a force for good a place to expand learning explore new perspectives and reimagine new possibilities every day We look for people who want to bring their best bold thinkers with big hearts who challenge one other and grow together Because becoming the undisputed leader in food means surrounding ourselves with people who are hungry for what s next