Marketing Operations Manager
2 weeks ago
Job Title: Marketing Operations Manager Location: Bengaluru / Hyderabad preferably Department: Growth Marketing Reports To: Head of Growth Marketing Job Type: Full-Time About Sonata Software: Sonata Software is a global IT services and solutions company, enabling digital transformation for enterprises through platform-based solutions, deep domain expertise, and a strong focus on customer success. We serve clients across industries including healthcare, life sciences, banking and financial services, retail, travel, manufacturing, and software product companies. Role Summary: We are seeking a highly analytical and process-driven Marketing Operations Manager to join our Growth Marketing team. This role is essential in driving operational excellence, optimizing marketing technology, and enabling data-driven decision-making to accelerate pipeline growth and customer acquisition. Key Responsibilities: Marketing Technology & Automation - Manage and optimize marketing automation platforms (e.g., HubSpot) and ensure seamless integration with CRM systems like Microsoft Dynamics. - Manage existing MarTech stack, evaluate and implement new tools to improve marketing performance, scalability, and personalization. - Ensure data integrity and compliance with global data privacy regulations (e.g., GDPR, CCPA). Campaign & Lead Operations - Support the execution of global, vertical and regional growth campaigns by building scalable workflows and lead nurturing programs. - Collaborate with digital, content, and field marketing teams to ensure timely and effective campaign delivery. - Monitor lead flow, lead scoring, and routing to ensure alignment with sales processes. Analytics, Reporting & Insights - Build and maintain dashboards to track KPIs such as MQLs, pipeline contribution, CAC, and campaign ROI. - Provide actionable insights to optimize campaign performance and marketing spend. - Use advanced Excel skills (e.g., pivot tables, Power Query, macros, data modeling) to analyze large datasets and support decision-making. Project & Process Management - Drive operational efficiency by standardizing marketing processes and documentation. - Manage cross-functional marketing projects, ensuring alignment with business goals and timelines. - Maintain the global marketing calendar and coordinate key initiatives like product launches, webinars, and events. Budget & Vendor Oversight - Assist in managing the global marketing budget, including tracking spend and ROI. - Manage vendor relationships for marketing tools, platforms, and services. Qualifications: - Bachelor’s or master’s degree in marketing, Business, or a related field (MBA preferred). - 7+ years of experience in marketing operations, preferably in a B2B IT services or SaaS environment. - Hands-on experience with marketing automation and CRM platforms. - Strong analytical skills and proficiency in tools like Power BI, Google Analytics, or Tableau. - Advanced Excel skills required (e.g., formulas, pivot tables, Power Query, VBA/macros). - Excellent communication, collaboration, and project management skills. - Familiarity with global marketing practices and compliance standards. Preferred Skills: - Experience with ABM (Account-Based Marketing) strategies. - Understanding of digital marketing channels and performance metrics. - Knowledge of the IT services and enterprise technology landscape.
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Marketing Operations Manager
1 week ago
Hyderabad, India Whatjobs IN C2 Full timeJob Title: Marketing Operations Manager Location: Bengaluru / Hyderabad preferably Department: Growth Marketing Reports To: Head of Growth Marketing Job Type: Full-Time About Sonata Software: Sonata Software is a global IT services and solutions company, enabling digital transformation for enterprises through platform-based solutions, deep domain expertise,...
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Marketing Operations Manager
2 weeks ago
hyderabad, India Sonata Software Full timeJob Title: Marketing Operations Manager Location: Bengaluru / Hyderabad preferably Department: Growth Marketing Reports To: Head of Growth Marketing Job Type: Full-Time About Sonata Software: Sonata Software is a global IT services and solutions company, enabling digital transformation for enterprises through platform-based solutions, deep domain expertise,...
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Marketing Operations Manager
1 week ago
Hyderabad, India Sonata Software Full timeJob Title: Marketing Operations ManagerLocation: Bengaluru / Hyderabad preferablyDepartment: Growth MarketingReports To: Head of Growth MarketingJob Type: Full-TimeAbout Sonata Software:Sonata Software is a global IT services and solutions company, enabling digital transformation for enterprises through platform-based solutions, deep domain expertise, and a...
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Marketing operations manager
6 days ago
Hyderabad, India Sonata Software Full timeJob Title: Marketing Operations ManagerLocation: Bengaluru / Hyderabad preferablyDepartment: Growth MarketingReports To: Head of Growth MarketingJob Type: Full-TimeAbout Sonata Software:Sonata Software is a global IT services and solutions company, enabling digital transformation for enterprises through platform-based solutions, deep domain expertise, and a...
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Marketing Operations Manager
2 weeks ago
Hyderabad, India Sonata Software Full timeJob Title: Marketing Operations Manager Location: Bengaluru / Hyderabad preferably Department: Growth Marketing Reports To: Head of Growth Marketing Job Type: Full-Time About Sonata Software: Sonata Software is a global IT services and solutions company, enabling digital transformation for enterprises through platform-based solutions, deep domain expertise,...
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Marketing Operations Manager
2 weeks ago
Hyderabad, India Sonata Software Full timeJob Title: Marketing Operations Manager Location: Bengaluru / Hyderabad preferably Department: Growth Marketing Reports To: Head of Growth Marketing Job Type: Full-Time About Sonata Software: Sonata Software is a global IT services and solutions company, enabling digital transformation for enterprises through platform-based solutions, deep domain expertise,...
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Marketing Operations Manager
2 weeks ago
Hyderabad, India Sonata Software Full timeJob Title: Marketing Operations Manager Location: Bengaluru / Hyderabad preferably Department: Growth Marketing Reports To: Head of Growth Marketing Job Type: Full-Time About Sonata Software: Sonata Software is a global IT services and solutions company, enabling digital transformation for enterprises through platform-based solutions, deep domain expertise,...
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Marketing Operations Manager
1 week ago
Hyderabad, India Sonata Software Full timeJob Title: Marketing Operations ManagerLocation: Bengaluru / Hyderabad preferablyDepartment: Growth MarketingReports To: Head of Growth MarketingJob Type: Full-TimeAbout Sonata Software:Sonata Software is a global IT services and solutions company, enabling digital transformation for enterprises through platform-based solutions, deep domain expertise, and a...
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Marketing Operations Manager
1 week ago
Hyderabad, India Sonata Software Full timeJob Title: Marketing Operations ManagerLocation: Bengaluru / Hyderabad preferablyDepartment: Growth MarketingReports To: Head of Growth MarketingJob Type: Full-TimeAbout Sonata Software:Sonata Software is a global IT services and solutions company, enabling digital transformation for enterprises through platform-based solutions, deep domain expertise, and a...
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Marketing operations manager
5 days ago
Hyderabad, India Sonata Software Full timeJob Title: Marketing Operations ManagerLocation: Bengaluru / Hyderabad preferablyDepartment: Growth MarketingReports To: Head of Growth MarketingJob Type: Full-TimeAbout Sonata Software:Sonata Software is a global IT services and solutions company, enabling digital transformation for enterprises through platform-based solutions, deep domain expertise, and a...
