[Apply in 3 Minutes] Lead Engineer 2

4 days ago


Hyderabad, India Pepsico Full time

Overview The Marketing Cloud Developer will develop solutions within the Salesforce Marketing Cloud platform to support critical business functions and meet project requirements. Responsibilities - Implementing and monitoring full life cycle of email, messaging and segmentation - Building and launching emails, and messages on marketing cloud as needed - Designing assets as necessary, including identifying powerful, response-driving photo imagery - Generating email and finding trends in email reports to inform future decisions. - Guide junior developers on the SFMC development activities. - Work as module lead and act as POC for one or more markets/countries. - Help document, and maintain system processes, Report on common sources of issues or questions, and make recommendations to the Project team - Work on new POCs to implement new solutions. Qualifications - Bachelor’s degree in IT, Computer Science or equivalent with 6-7+ years of IT experience and minimum 3-4+ years’ experience with Salesforce Marketing Cloud - Good knowledge of the Salesforce Marketing Cloud (SFMC) platform and understanding of core email marketing and automation concepts - Good Experience in writing moderately complex SQL queries. - Good Knowledge of with at least 3 modules of SFMC (Email Studio, Journey Builder, Mobile Studio, Contact Builder, Automations, SQL, Content Builder and Audience creation for Advertising Studio) - Knowledge of HTML, CSS, SSJS and Amp Scripting for email development - Attention to detail and experience in email testing. - Understanding of Salesforce best practices for marketing automation - Ability and desire to work with a high degree of independence and ownership in a geographically distributed team consisting of other developers and project management resources - Strong written and verbal communication skills - Bachelor’s degree in IT, Computer Science or equivalent with 6-7+ years of IT experience and minimum 3-4+ years’ experience with Salesforce Marketing Cloud - Good knowledge of the Salesforce Marketing Cloud (SFMC) platform and understanding of core email marketing and automation concepts - Good Experience in writing moderately complex SQL queries. - Good Knowledge of with at least 3 modules of SFMC (Email Studio, Journey Builder, Mobile Studio, Contact Builder, Automations, SQL, Content Builder and Audience creation for Advertising Studio) - Knowledge of HTML, CSS, SSJS and Amp Scripting for email development - Attention to detail and experience in email testing. - Understanding of Salesforce best practices for marketing automation - Ability and desire to work with a high degree of independence and ownership in a geographically distributed team consisting of other developers and project management resources - Strong written and verbal communication skills - Implementing and monitoring full life cycle of email, messaging and segmentation - Building and launching emails, and messages on marketing cloud as needed - Designing assets as necessary, including identifying powerful, response-driving photo imagery - Generating email and finding trends in email reports to inform future decisions. - Guide junior developers on the SFMC development activities. - Work as module lead and act as POC for one or more markets/countries. - Help document, and maintain system processes, Report on common sources of issues or questions, and make recommendations to the Project team - Work on new POCs to implement new solutions.


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