Creative Designer with Ai Skills

2 days ago

Mangalore, India EBG Group Full time

JOB DESCRIPTION Role Objective To conceptualize, design, and deliver high-performing ad creatives and videos for digital campaigns by blending creative design expertise with AI tools for faster, data-driven, and scalable creative production. The Creative Designer (AI) will leverage both traditional design software and AI-based creative tools to generate innovative visual content that enhances engagement and improves campaign ROI. Key Responsibilities: 1. Creative Design & AI Integration - Design high-impact visuals, banners, short videos, and ad creatives for Google, Meta, YouTube, and campaigns. - Use AI-powered tools (e.g., Midjourney, Firefly, DALL·E, Runway, Canva Magic Studio, ChatGPT or any other) for creative ideation, image generation, and content enhancement. - Develop creative concepts and storyboards based on campaign briefs and audience insights. - Create multiple ad variants for testing using AI to improve Click Through Rate - CTR and conversions. 2. Creative Automation & Efficiency - Build creative templates and automated workflows using AI design and video tools to accelerate turnaround time. - Utilize AI-driven analytics to identify top-performing creatives and optimize future designs. - Integrate AI prompts and tools into the marketing workflow for scaling content personalization (different languages, segments, regions, etc.). 3. Collaboration & Execution - Work closely with Performance Marketing Executives to understand ad performance metrics and improve visuals accordingly. - Collaborate with Copywriters and Data Analysts to align design direction with message tone and performance insights. - Coordinate with Tech and Web Teams for landing page visuals, animations, and UI/UX consistency. 4. Brand & Quality Consistency - Maintain visual alignment with brand identity and creative guidelines. - Ensure all designs are platform-optimized for ad specifications (size, format, resolution). - Manage creative asset libraries (static + AI-generated) for re-use across campaigns. 5. Key Skills & Competencies Required: Design Skills - Strong proficiency in Photoshop, Illustrator, After Effects, Premiere Pro, Figma, and Canva. - Solid understanding of layout, color theory, and visual storytelling. - Hands-on experience in short-form video and motion graphic creation. AI & Tech Skills - Experience using AI design tools such as: - Midjourney / Firefly / DALL·E / Runway ML / Kaiber / Pika Labs / Canva Magic Studio and any other - Knowledge of AI prompt engineering for design generation and creative ideation. - Familiarity with ChatGPT / Jasper / Copy.ai for creative content and script generation. - Understanding of ad performance metrics (CTR, CPC, ROAS) to guide creative decisions. 6. Qualifications & Experience - Bachelor’s Degree in Design, Visual Arts, Communication, or related field. - 3–5 years of creative design experience in digital marketing, advertising, or startups. - Minimum 1 year of hands-on experience using AI tools for creative or content generation. - Strong portfolio showcasing both traditional and AI-enhanced design work. Working Days - Monday to Saturday Working (6 days a week) - Job Location - Hitech City, Hyderabad

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