Sr. Associate, Content- Marketing Crm

Career Category Marketing ABOUT AMGEN Amgen harnesses the best of biology and technology to fight the world s toughest diseases and make people s lives easier fuller and longer We discover develop manufacture and deliver innovative medicines to help millions of patients Amgen helped establish the biotechnology industry more than 40 years ago and remains on the cutting-edge of innovation using technology and human genetic data to push beyond what s known today ABOUT THE ROLE Role Description The role is responsible for designing building executing and optimizing marketing campaigns that drive personalized customer engagement across email SMS and digital advertising channels This role will leverage Salesforce Marketing Cloud SFMC and Salesforce CDP Data Cloud to build data-driven audience segments develop multichannel journeys and activate campaigns aligned to business strategies The ideal candidate will have expertise in marketing automation platforms a strong understanding of data segmentation and activation and experience in campaign orchestration across multiple channels Success in this role requires close collaboration with cross-functional teams including marketing strategy data teams and creative services Roles Responsibilities Design build and execute end-to-end marketing campaigns in Salesforce Marketing Cloud including Journey Builder Automation Studio Email Studio Mobile Studio Advertising Studio and Cloud Pages Build and manage audience segmentation and activation using Salesforce CDP Data Cloud to enable personalized data-driven campaigns e g validating data source trust and profile stitching rules in Data Cloud Collaborate with cross-functional teams including marketing data creative and sales to align on requirements campaign logic and KPIs Develop personalized and dynamic content strategies using AMPscript and SFMC capabilities Configure journey orchestration including entry criteria decision splits and exit logic to optimize customer engagement Implement tracking strategies and ensure campaigns meet data privacy and US compliance standards e g CAN-SPAM CCPA etc Conduct QA and UAT to validate campaign logic audience targeting rendering and data accuracy Monitor campaign performance IP reputation and deliverability providing recommendations for optimization Stay current on SFMC and Salesforce CDP Data Cloud enhancements marketing technologies and best practices Participate in agile sprint planning and provide technical estimations for campaign development Basic Qualifications and Experience Master s degree with 4 years of experience in Marketing Technology Data Analytics Computer Science or related field OR Bachelor s degree with 5 years of experience in Marketing Technology Data Analytics Computer Science or related field Functional Skills Must-Have Skills Hands-on experience with Salesforce Marketing Cloud including Journey Builder Automation Studio Email Studio Mobile Studio Advertising Studio and Cloud Page development Experience with Salesforce CDP Data Cloud for audience segmentation and activation Proficiency in SOQL SQL and AMPscript with a strong understanding of data structures in CRM environments Good-to-Have Skills Familiarity with marketing analytics tools and data visualization platforms Knowledge of data governance customer data privacy best practices and United States compliance standards e g CAN-SPAM CCPA etc Experience integrating digital advertising strategies within SFMC ecosystems Exposure to agile methodologies and sprint planning processes Preferred Professional Certifications Preferred Salesforce Marketing Cloud certifications e g Marketing Cloud Email Specialist Marketing Cloud Consultant Marketing Cloud Developer Preferred Salesforce Data Cloud Consultant certification Soft Skills Excellent critical-thinking and problem-solving skills Strong communication and collaboration abilities Effective organizational skills with attention to detail and the ability to manage multiple initiatives simultaneously Demonstrated ability to function effectively in a team setting within a fast-paced agile environment Strong presentation skills to communicate campaign results and technical insights to stakeholders