Oracle Eloqua

14 hours ago


Greater Hyderabad Area, India Tata Consultancy Services Full time

Job Title : Oracle Eloqua Experience : 4+Years Location : Bangalore, Hyderabad, Chennai, Kolkata, Bhubaneshwar We are seeking a skilled Oracle Eloqua Specialist to manage, execute, and optimize marketing automation campaigns. The role involves end-to-end campaign setup, data segmentation, lead management, and performance analysis using Oracle Eloqua. The ideal candidate will ensure high-quality campaign delivery, strong process governance, and continuous optimization of marketing workflows. Key Responsibilities: - Design, build, and execute email and multi-channel marketing campaigns within Oracle Eloqua. - Create and manage forms, landing pages, and dynamic content using Eloqua’s campaign canvas and assets. - Develop and maintain segmentation lists, data cleansing processes, and contact management to ensure accurate targeting. - Manage nurture campaigns, lead scoring models, and workflows to improve lead engagement and pipeline contribution. - Ensure smooth integration between Eloqua and CRM systems (e.g., Salesforce or Oracle CX) for lead transfer and data synchronization. - Monitor and optimize campaign performance metrics such as open rates, click-through rates, conversions, and ROI. - Create dashboards and performance reports to track campaign outcomes and identify improvement opportunities. - Maintain Eloqua data governance, compliance, and privacy standards (GDPR, CAN-SPAM, etc.). - Troubleshoot campaign or integration issues and provide technical support to marketing and sales teams. - Collaborate closely with marketing, design, and analytics teams to ensure consistency and alignment in campaign execution. - Stay updated on Oracle Eloqua enhancements and best practices to improve automation efficiency.


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