Content Strategist

6 days ago

Delhi India EazyGrad Full time

Job Description Overview: At EazyGrad, we're building one of India's most trusted education brands and great storytelling is at the heart of that journey. As a Content Strategist Lead, you'll shape the voice of EazyGrad across platforms, turning insights into narratives that inform, inspire, and convert. You'll lead content planning with a strong focus on website content management, craft compelling campaigns, and ensure every word reflects our mission to make global education feel personal, empowering, and real. In this role, you'll get a chance to work on (Roles & Responsibilities) : Delivering comprehensive website content strategy aligned with business objectives and SEO best practices. Auditing existing website content for relevance, accuracy, performance, and brand guidelines. Overseeing the production of diverse content formats, including long-form and short-form. Structuring and updating the FAQs and Help Center segment to address user queries effectively, and improve user experience. Tracking and reporting content performance using tools like Google Analytics, Search Console, SEMRush or similar tools. Maintaining a master Editorial Calendar across all digital platforms for consistent and timely content publication. Requirements : If you- Have 3-4 years of proven experience in Content Strategy, Content Marketing, or a similar role. Can manage a multi-channel content strategy for online degree programs/EdTech landscape. Can navigate and implement quality content practices by tracking metrics like traffic, conversion and engagement rates, and content-influenced revenue. What's in it for you (Standard Benefits) : A strategic and high-impact role in a fast-growing ed-tech company. A culture where your ideas shape the future. Competitive compensation as per industry standards. Opportunities to learn, grow, and build a category-defining company. What's in it for you (Standard Benefits) : A strategic and high-impact role in a fast-growing ed-tech company. A culture where your ideas shape the future. Competitive compensation as per industry standards. Opportunities to learn, grow, and build a category-defining company.

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