(Only 24h Left) Search Engine Optimization Team Lead
4 days ago
Key Responsibilities: Technical SEO - Conduct comprehensive site audits, identify crawl/indexing issues, and implement on-page/off-page optimizations - Collaborate with developers to improve site architecture, speed, and Core Web Vitals - Ensure structured data and schema markup for enhanced search visibility ASO (App Store Optimization) - Optimize app metadata (titles, descriptions, keywords, screenshots) across iOS App Store and Google Play - Track rankings, run A/B tests on creatives, and increase app visibility and downloads Content & YouTube Optimization - Execute SEO strategy for Mirchi YouTube channels (titles, tags, thumbnails, playlists) - Perform keyword research and trend analysis to drive organic discovery and engagement - Improve the revenue and develop an organic revenue model with the help of AI initiatives Conversion-Focused Growth - Build SEO funnels to convert organic traffic into paid subscribers - Collaborate with Tech and Product teams to optimize landing pages, user journeys, and in-app prompts - Monitor and improve KPIs of subscription Skills & Qualifications: - 7-10 years of SEO experience, including some experience in subscription-based or app-first business - Proven track record in Technical SEO and ASO (iOS & Android) - Strong knowledge of YouTube SEO and regional-language content strategies - Familiarity with music/entertainment industry trends is a plus - Ability to analyze data, run experiments, and present clear ROI-driven strategies - Excellent communication and project management skills Tools & Platforms: - SEO & Keyword Research: Google Search Console, Google Analytics 4 (GA4), Google Tag Manager, Ahrefs, SEMrush, Moz, Screaming Frog, Sitebulb etc - App Store Optimization: App Store Connect, Google Play Console, Sensor Tower, App Annie - Content & Video Optimization: YouTube Studio, TubeBuddy, VidIQ, Google Trends - Technical/Reporting Tools: Data Studio/Looker, Excel/Google Sheets, basic HTML/CSS for troubleshooting
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