Senior Product Manager

Location: Bangalore (On-site) About Kapiva Kapiva is a modern ayurvedic nutrition brand focused on bringing selectively sourced, natural foods to Indian consumers. We help bring the wisdom of India’s ancient food traditions to modern-day consumers, blending ancient science with modern convenience — offering functional foods, and digital wellness experiences to help consumers achieve health outcomes. Kapiva's high-quality portfolio offers products across various therapy areas including diabetes, cholesterol, digestion, weight management, skin & hair, & much more. Our products are top performers on online marketplaces (Amazon, Flipkart, Big Basket, Nykaa, etc), we're growing our offline presence in a big way (Reliance, Nature’s Basket, Noble Plus etc.) & are funded by India’s best Consumer VC Funds – Orbimed Fireside Ventures, Vertex Ventures, Sharrp Ventures, 3One4 Capital & Jetty Ventures. Role Brief With a strong online presence, we’re scaling the digital commerce engine that powers Kapiva’s growth. We’re looking for a Senior / Principal Product Manager to drive end-to-end experiences across Kapiva’s website, app, and omnichannel touchpoints. You’ll be responsible for building a seamless, high-converting, and retention-driven commerce ecosystem that powers revenue growth and elevates the consumer experience. You’ll work closely with growth, marketing, design, engineering, and analytics to create a commerce experience that balances business outcomes with customer delight — from discovery to repeat purchase. Key Responsibilities 1. Product Strategy & Roadmap - Define and execute the product vision for the commerce stack — website, app. - Translate business goals (AOV, conversion rate, retention, LTV) into actionable product roadmaps. - Drive prioritization using data, experimentation, and qualitative insights. 2. Funnel Optimization & Growth - Own the end-to-end purchase funnel, identifying opportunities to improve conversion at each stage. - Partner with marketing and growth to design data-backed experiments, landing page tests, and checkout flows that drive measurable uplifts. - Build systems that improve cross-sell, and repeat purchase behaviors. 3. Experience & Retention - Craft a frictionless commerce experience — fast, intuitive, and personalized. - Integrate CRM, analytics, and recommendation engines to deliver smarter user journeys. - Work on retention initiatives like loyalty programs, personalized nudges, etc. 4. Platform & Infrastructure - Collaborate with engineering and design to enhance performance, scalability, and reliability across the e-commerce platform. - Evaluate new tools, integrations, and partners - Evaluate build vs buy decisions - Ensure platform stability and high uptime during campaigns and product launches. 5. Stakeholder Management - Collaborate cross-functionally with D2C, Marketing, CX, Tech, and Ops to align on business priorities. - Present product plans, metrics, and leadership insights regularly. Requirements Must-Haves - 5–8 years of total experience, with 4+ years in product management, ideally in D2C commerce, marketplace, or consumer-tech environments. - Proven success driving revenue growth and funnel metrics (CVR, AOV, Retention). - Deep understanding of e-commerce UX, checkout flows, and growth experimentation frameworks. - Hands-on with data tools (GA4, Mixpanel, Amplitude, etc.) and CRO tools (VWO, Optimizely, etc.). - Strong project management, analytical, and leadership skills — ability to operate autonomously. Good-to-Haves - Experience working with Shopify Plus, CRM platforms (WebEngage, CleverTap), or headless commerce setups. - Familiarity with health, wellness, or nutrition categories. - Strong bias for action and comfort working in ambiguous, high-growth environments. What Success Looks Like - Improved conversion and retention metrics across commerce platforms. - Seamless omnichannel customer experience (app ↔ web ↔ CRM). - Scalable commerce systems that can support 10x growth in users and SKUs. - Business and customer teams consistently citing your product work as a key growth driver. Why Kapiva - Work at the intersection of health, technology, and consumer behavior. - Build products that truly impact people’s health journeys. - Work closely with co-founders, product heads, and top-tier talent - Competitive salary and benefits package - A dynamic in-office culture in Bangalore with a team that moves fast and thinks big