Product Marketing Manager

2 weeks ago

Noida India Appinventiv Full time

Job Description Key Responsibilities: - Develop go-to-market (GTM) strategies for new products and solutions. - Craft compelling product messaging, positioning, and value propositions. - Conduct market research, competitor analysis, and user segmentation. - Collaborate with product and sales teams to ensure alignment between product features and market needs. - Create sales enablement materials pitch decks, case studies, and product one-pagers. - Track adoption metrics, product feedback, and campaign performance. - Partner with the content team to produce product blogs, videos, and launch campaigns. Requirements: - 58 years of experience in product or solution marketing within the tech industry. - Strong understanding of product lifecycle, GTM, and B2B SaaS marketing. - Ability to translate technical features into customer-centric benefits. - Excellent storytelling, research, and cross-functional collaboration skills.

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