▷ Apply in 3 Minutes: Digital marketing Manager

3 weeks ago


Mumbai, India Acme Services Full time

Job Description Responsibilities: - Digital Campaign Strategy & Execution: Plan and execute comprehensive digital marketing campaigns across various channels, including SEO/SEM, marketing databases, email marketing, social media, and display advertising. - Social Media Management: Design, build, and maintain a strong and engaging social media presence across relevant platforms. - Performance Measurement & Reporting: Measure and report on the performance of all digital marketing campaigns, meticulously assessing them against established goals, ROI, and key performance indicators (KPIs). - Trend Analysis & Optimization: Identify key trends and insights from campaign data, and continuously optimize spending and performance based on these insights to maximize effectiveness. - Growth Strategy & Innovation: Brainstorm new and creative growth strategies to expand reach, engagement, and conversion. - Experimentation & Conversion Optimization: Plan, execute, and measure experiments and A/B tests to optimize conversion rates and user experience. - Cross-functional Collaboration: Collaborate effectively with internal teams to create compelling landing pages and continually optimize the overall user experience across digital assets. - Customer Experience Analysis: Utilize strong analytical abilities to evaluate the end-to-end customer experience across multiple digital channels and customer touchpoints. - Conversion Optimization: Instrument conversion points within digital funnels and actively optimize user funnels to improve conversion rates. - Agency & Vendor Management: Collaborate with external agencies and other vendor partners to leverage specialized expertise and resources for digital marketing initiatives. - Emerging Technologies & Thought Leadership: Evaluate emerging technologies in the digital marketing landscape, provide thought leadership, and recommend adoption where appropriate to maintain a competitive edge. Required Skills: - Proficiency in planning and executing digital marketing, including SEO/SEM, marketing database, email, social media, and display advertising campaigns. - Ability to design, build, and maintain a strong social media presence. - Skills in measuring and reporting performance of digital marketing campaigns against goals (ROI and KPIs). - Capability to identify trends and insights, and optimize spending and performance based on insights. - Strong ability to brainstorm new and creative growth strategies. - Experience in planning, executing, and measuring experiments and conversion tests. - Collaboration skills for working with internal teams to create landing pages and optimize user experience. - Strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints. - Proficiency in instrumenting conversion points and optimizing user funnels. - Experience in collaborating with agencies and other vendor partners. - Ability to evaluate emerging technologies and provide thought leadership for adoption.



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