Events and Marketing Coordinator
2 days ago
Overview: Graystone Group is supporting a global cybersecurity firm seeking a high-energy Marketing & Partner Programs Coordinator to help drive its global marketing engine, channel ecosystem, and Critical Services go-to-market strategy. This role manages MDF programs, executes partner-led campaigns, and coordinates major cybersecurity events. The ideal candidate has experience in cybersecurity or enterprise IT and thrives in a fast-paced, cross-functional environment. Key Responsibilities: MDF & Partner Programs - Manage MDF planning, submissions, tracking, analytics, and claims. - Execute joint partner campaigns, webinars, workshops, and co-sell motions. - Support Partner Alliance Managers with co-branded collateral, case studies, briefs, and newsletters. - Maintain an MDF calendar tied to sales goals and key service offerings. - Track ROI and build dashboards for MDF-supported activities. Event Coordination - Support major events such as RSA, Black Hat, Billington Cyber, FS-ISAC, CANSEC, and GITEX. - Coordinate partner events across OEMs, distributors, and strategic services partners. - Manage logistics including venues, vendors, travel, registration, budgets, and on-site execution. - Ensure brand consistency across all event materials. Marketing Execution - Assist with multi-channel campaigns (email, digital, social, partner-led). - Update website pages related to services, case studies, and partnerships. - Draft social content, newsletters, partner updates, and event communications. - Monitor campaign performance using HubSpot, Google Analytics, etc. Cross-Functional Collaboration - Align with Sales on ICPs and pipeline needs. - Support Critical Services offerings with marketing materials. - Work with Alliance, Delivery, and Technical teams to translate capabilities into collateral. - Assist executives with speaking engagements and high-visibility campaigns. Qualifications: - Bachelor’s degree in Marketing, Communications, Business, or related field. - 3–5 years in cybersecurity, IT services, or channel/partner marketing. - Experience managing MDF programs preferred. - Hands-on experience with HubSpot, Mailchimp, Canva, Salesforce/Dynamics, or Google Analytics. - Strong project management, communication, and organizational skills. - Ability to manage events end-to-end and collaborate across global teams.
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