Email Marketing Specialist

3 days ago


Mumbai India NowXprt Full time

Job Description Experience- 5years with atleast 3 year in B2B Role and Responsibilities :- - Leading email marketing activities for the core business and newer offerings/solutions - Email designing and content curation for newsletters etc. - Well versed with technical capabilities around email marketing such as IP warmup, checking hard bounce, ensuring deliverability etc. - Lead tracking and reporting - Responsible for Quarterly lead targets - Overseeing content and strategy for channels: Email, Webinar - Running Lead Generation campaigns on Mailchimp for Email Marketing and setting up and coordinating live webinars on Zoom - Suggest and evaluate new tools to help marketing that will then become a part of the marketing tech stack - Managing external communication, brand specific communication strategy - Establishing thought leadership and ensuring brand presence Required Candidate:- - Content curation and strategy for different channels such as email, newsletter, webinars, website - Email marketing strategy for multi-solutions - Hands-on experience with CRM like Zoho and email marketing software like MailChimp - Excellent Written and Oral communication - Database management/maintenance, segmentation, clean-up - Comfortable with creating pivots and generating insights from sources such as Google Analytics, Zoho CRM etc.



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