Media Buyer

Job Description We're seeking a highly skilled and self-driven Media Buyer with a proven track record of managing successful paid social campaigns for US clients. This role requires someone who can independently strategize, execute, and optimize high-budget campaigns across Facebook, Instagram, and TikTok while delivering exceptional ROI. Key Responsibilities: - Plan, launch, and manage paid advertising campaigns across Facebook, Instagram, and TikTok for US-based clients - Develop comprehensive media buying strategies tailored to US market audiences and consumer behavior - Independently manage campaign budgets ranging from $10K to $500K+ monthly - Conduct audience research, segmentation, and targeting optimization for US demographics - Create and test multiple ad sets, audiences, and creative variations to maximize performance - Analyze campaign data and metrics to drive data-informed optimization decisions - Implement advanced testing methodologies including A/B testing, creative testing, and audience testing - Scale winning campaigns while maintaining or improving cost efficiency - Stay ahead of platform algorithm changes, ad policies, and emerging features - Provide strategic recommendations and performance reports to clients and stakeholders - Manage relationships with US clients, understanding their business goals and KPIs - Collaborate with creative teams to develop high-converting ad creatives - Monitor competitor activities and industry trends in the US market Required Qualifications: - 3+ years of hands-on experience as a Media Buyer or Performance Marketing Specialist - Must have extensive experience working with US clients and understanding US market dynamics - Proven expertise managing substantial ad budgets on Facebook Ads Manager, Instagram, and TikTok Ads Manager - Strong portfolio demonstrating successful campaigns with clear ROI metrics and case studies - Deep understanding of Meta Business Suite, Meta Ads Manager, and TikTok Ads platform - Self-starter with ability to work independently and manage multiple campaigns simultaneously - Expertise in conversion tracking, pixel implementation, and analytics setup - Strong analytical skills with proficiency in interpreting data and making strategic decisions - Knowledge of US consumer behavior, time zones, and seasonal trends - Experience with direct response marketing and performance-driven campaigns - Excellent communication skills for client-facing interactions Required Portfolio Elements: Your portfolio must demonstrate: - Minimum 5 case studies showing campaign results (ROAS, CPA, conversion rates) - Evidence of managing US market campaigns with clear geographic targeting - Examples of scaling campaigns from testing to significant daily budgets - Before/after optimization results showcasing your impact - Budget sizes managed and corresponding results achieved Preferred Skills: - Experience with e-commerce brands, DTC companies, or lead generation campaigns - Familiarity with Google Ads and other paid media channels - Knowledge of attribution modeling and multi-touch attribution - Experience with creative testing frameworks and ad creative best practices - Understanding of iOS 14+ tracking challenges and privacy updates - Proficiency with analytics tools (Google Analytics, Triple Whale, Hyros, etc.) - Experience managing agencies or working with US-based remote teams What Makes You Stand Out: - Proven ability to scale campaigns to 7-figure monthly budgets - Experience in competitive US markets (finance, health, beauty, tech,sweepstakes etc.) - Track record of 3x+ ROAS consistently across multiple accounts - Understanding of full-funnel marketing and customer journey mapping - Experience during high-stakes periods (Black Friday, holiday seasons, product launches)