Content Marketing Lead

3 days ago

Gurgaon Haryana, India Arthan Full time

Role Overview We are looking for a highly skilled and creative YouTube expert to join our partner university The ideal candidate will be a strategic leader and a hands-on executor with a proven track record of growing a YouTube channel The role requires a deep understanding of YouTube algorithms and analytics along with a strong passion for digital storytelling and the ability to lead the entire video production lifecycle Key Responsibilities 1 YouTube Growth Execution Develop execute and scale the university s YouTube-first content strategy with clear growth targets Work directly with videographers editors and social media staff to script shoot and edit content Create a variety of video formats student vlogs faculty features explainer videos industry expert talks event highlights and short-form reels Optimize videos for SEO engagement and retention titles thumbnails descriptions playlists Drive measurable growth in subscribers watch time engagement and lead conversions 2 Content Leadership Team Management Build and lead an on-campus content team creators editors student contributors Mentor student creators and integrate them into the content pipeline Repurpose long-form YouTube videos into short-form multi-platform content for Instagram LinkedIn and others Collaborate with admissions academics and events teams to capture high-impact stories 3 Digital Story-telling and Branding Highlight authentic stories of students alumni faculty and campus life Position the university as a thought leader in higher education through creative digital storytelling Ensure consistency in brand voice tone and visual identity across all content 4 Performance Tracking and Reporting Define and track KPIs subscribers engagement rates conversions Use YouTube Analytics and other tools to refine strategy and execution Provide monthly reports and insights to leadership with action-oriented recommendations Required Skills and Experience Proven track record of growing a YouTube channel brand creator or institution with demonstrable results Hands-on expertise in video production scripting shooting editing directly or by leading a team Strong knowledge of YouTube algorithms SEO and analytics 5 years of experience in content marketing social media or digital storytelling Excellent storytelling and editorial judgment skills Experience leading teams while also being deeply involved in execution Must be willing to work full-time on campus to capture content in real time Passion for youth culture education and digital-first storytelling

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