Digital Marketing Manager
16 hours ago
MoveInSync is the world's largest office commute platform with a user base of over 500,000 employees across over 300 clients in 30 countries. Headquartered in Bangalore, India, MoveInSync has been a pioneer in the commute space since 2009, offering reliable, safe, and sustainable solutions. MoveInSync's SaaS solutions - ETS, Rentlz, and Shuttle - enable organizations to automate their employee office commute using cabs and EVs, run high-capacity shuttles along fixed routes, and manage corporate car rentals. MoveInSync's full-stack solution, MoveInSync One, offers end-to-end outsourced employee transport solutions for enterprises. About the Role The Manager, Digital Marketing establishes and implements digital strategy to drive revenue and grow business. The ideal candidate will serve as the digital thought leader, helping to identify trends, evolving best practices, and new technologies/tools for all digital efforts that drive engagement and ROI. What You'll Do: ● Complete ownership from driving top-of-funnel visitor traffic to customer acquisition and revenue goals ● Manage and optimize various digital marketing channels, including search engine marketing (SEM), search engine optimization (SEO), email marketing, social media marketing, content marketing, account-based marketing, and paid advertising campaigns ● Conduct market research and competitor analysis to identify opportunities for lead generation and stay updated with the latest digital marketing trends and best practices ● Collaborate with the sales and product teams to understand target audience profiles, pain points, and key value propositions to tailor marketing campaigns accordingly ● Implement lead-nurturing strategies to move prospects through the sales funnel, including marketing automation, email workflows, and personalized communication ● Refine marketing attribution models and continually analyse marketing campaigns and channels to determine which efforts to adjust and scale ● Optimize website and landing page conversion rates through A/B testing, user experience improvements, and on-page optimization techniques ● Develop a robust performance reporting framework, analytics, and ROI tracking for our mobile app and digital channels to continually optimize and improve our marketing investments. ● Collaborate with external agencies, vendors, and freelancers to support digital marketing initiatives as needed. What You'll Need: ● 4+ years of experience in a similar role, preferably in a B2B SaaS or technology-driven organization ● Strong knowledge of digital marketing tactics and channels, including SEO, SEM, email marketing, content marketing, social media marketing, and paid advertising ● Demonstrated experience in lead generation and demand generation strategies in a B2B context ●Ability to work creatively within budgetary & resource constraints to deliver required results (basically a hacker mindset) Proficiency in marketing automation tools, CRM platforms, and analytics tools to track and analyse campaign performance ● Analytical mindset with the ability to interpret data, generate insights, and make data-driven decisions ● Strong project management skills, with the ability to manage multiple campaigns and deadlines simultaneously ● Self-motivated, proactive, and results-oriented, with a passion for driving measurable results through - digital marketing
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