Retail Merchandiser

Job Description Role: Merchandising Lead Rangriti Location: Gurgaon Reports to: Business Head Rangriti About Rangriti A Fast-Growing Fashion Powerhouse Rangriti is one of India's most dynamic and fast-expanding ethnic-fusion brands, crafting vibrant, contemporary Indian wear for the modern woman. With a footprint of 70+ stores across the country and rapid expansion planned, Rangriti operates at the intersection of design, analytics, regional cultural insights, and retail execution excellence. Our ambition is bold: to become India's most loved and accessible ethnic-fashion brand, powered by innovation, agility, and deep consumer understanding. The Head of Merchandising plays a pivotal role in shaping this growth story. Role Purpose: This is a mission-critical leadership role responsible for designing and executing Rangriti's merchandising blueprint across India. The mandate is to drive profitable growth, build a highperformance merchandising engine, and ensure that every store reflects the brand's promise through the right product, right depth, right place, and right time. You will orchestrate data-led assortment planning, store clustering, regional fashion logic, festival merchandising, forecasting, replenishment excellence, and inventory productivity ensuring that Rangriti continues to scale as a trend-right, agile, and deeply consumer-centric retail brand. Key Responsibilities 1. Sales & Store Analytics Excellence Build a robust analytics framework to track sales velocity, sell-through, WOS, size curves, and product lifecycle performance. Develop region-wise merchandising logic (North, West, East, South) based on culture, climate, festival cadence, and consumer DNA. Identify growth stores, potential unlocks, risk stores, and take proactive actions. Run category-, sub-category-, colour-, fabric- and silhouette-level business deep dives to guide forward buys and in-season actions. 2. Assortment Planning & Intelligent Buying Create store clusters and tailor assortments to micro-markets, consumer demographics, and demand patterns. Partner with Design & Buying teams to build the seasonal architecturebalancing core essentials, high-fashion capsules, price-entry winners, and brand storytelling lines. Use analytics-driven projections to determine buy quantities, depth, and size ratios for each cluster. Ensure the assortment reflects the brand's personality: colourful, youthful, expressive, and sharply differentiated in the valuefashion space. 3. Allocation, Replenishment & Supply Agility Build a scientific allocation framework powered by data, maximizing revenue at the store level. Create a real-time replenishment engine to reduce stock-outs and capture full-price opportunity. Drive inter-store transfers (ISTs) with precision to unlock inventory efficiency. Align warehouse dispatch priorities with store performance, revenue potential, and festival readiness. 4. Festival, Cultural & Seasonal Merchandising Anchor a national festival calendar with sharp regional understanding Drive proactive festival-readiness through curated assortments, deeper festive SKUs, and strong fill rates. Anticipate demand spikes and ensure stores are stocked ahead of the curve. Plan transitions between seasons (SS, AW) with a strong understanding of fabrics, colour stories, and consumer buying cycles. 5. Inventory Productivity & Markdown Governance Maximize full-price sell-through and minimize reliance on discounts/EOSS. Predict risk inventory early and take timely action through re-routing, bundling, store promotions, or cluster reallocation. Enhance GMROI, inventory turn velocity, and overall merchandise financial productivity. Build a forward-looking OTB mechanism aligned to growth ambitions. 6. Leadership, Capability Building & Cross-Functional Influence Lead and nurture a high-performing team of planners, allocators, and analysts. Drive a culture of speed, ownership, data-driven decision-making, and retail-first thinking. Build strong working relationships with Design, Buying, Supply Chain, Retail Operations, VM & Marketing. Influence key stakeholders to ensure merchandising priorities translate into seamless instore execution. Key Skills & Competencies Retail merchandising leadership with strategic + executional balance Advanced analytics and demand forecasting Regional & festival merchandising expertise Strong understanding of product, consumer insights, and fashion trends Inventory management, OTB planning, replenishment logic Business acumen & margin-focused decision-making High agility, ownership, and action-oriented mindset Ability to operate in a fast-growing, entrepreneurial retail environment Ideal Experience 1015 years of merchandising experience in ethnic wear, fusion wear, women's fashion, or large-format apparel retail. Experience managing 50100+ stores is preferred. Strong exposure to regional fashion nuances, festival-driven demand, and high volume product cycles. Demonstrated ability to scale merchandising systems, processes, and teams in a growth stage brand.