Vice President Marketing

Job Description We are seeking a Vice President of Marketing for Europe, a seasoned B2B SaaS marketing leader who will drive growth, pipeline creation, and regional brand positioning for Zycus in the European market. The VP will lead and execute regional GTM, demand generation, content, digital, and product marketing initiatives tailored to Europe's enterprise landscape. This role reports to the Global CMO and works closely with Sales, Product, and Customer Success teams. Key Responsibilities: - Marketing Leadership: Lead the overall marketing strategy, aligning marketing goals with business objectives for global markets. - Product Marketing: Develop and execute product marketing strategies, positioning Zycus solutions effectively in the market. - Content and SEO Strategy: Own content strategy across various channels, ensuring SEO optimization and driving organic traffic to Zycus website and platforms. - Digital Marketing: Create and manage global digital marketing campaigns, including email marketing, paid media, and social media strategies. - Integrated Marketing Campaigns: Plan and execute cross-channel marketing campaigns, including email, social, events, webinars, and digital marketing. - Global Outreach: Develop region-specific campaigns and strategies to target and engage enterprise clients across different geographies. - Team Leadership: Build and manage a high-performing marketing team, nurturing talent and fostering collaboration between departments. - Marketing Metrics: Track, analyze, and report on marketing KPIs to measure success and make data-driven decisions for continuous improvement. Skills and experience: - 15+ years of experience in marketing, with at least 5 years in a leadership role in SAAS B2B companies. - MBA in Marketing from a Premier Business School like IIM - Proven experience in product marketing, content creation, SEO, and digital marketing. - Strong knowledge of global marketing strategies and experience in executing marketing plans for different geographies. - Expertise in building and executing integrated marketing campaigns across multiple channels. - Strategic and Analytical mindset with the ability to interpret data and insights to inform decision-making - Strong leadership skills with the ability to build, motivate, and lead a diverse marketing team. - Excellent communication and project management skills. - Ability to work in a fast-paced, dynamic environment, adapting to business needs and marketing trends. Why Should You Join Us 1. Cloud Product Company: We are a Cloud SaaS Company and our products are created by using the latest technologies like ML and AI. Our UI is in Angular JS and we are developing our mobile apps using React. 2. A Market Leader: Zycus is recognized by Gartner (world's leading market research analyst) as a Leader in Procurement Software Suites. 3. Move between Roles: We believe that change leads to growth and therefore we allow our employees to shift careers and move to different roles and functions within the organization 4. Get a Global Exposure: You get to work and deal with our global customers. 5. Create an Impact: Zycus gives you the environment to create an impact on the product and transform your ideas into reality. About Us Zycus is a pioneer in Cognitive Procurement software and has been a trusted partner of choice for large global enterprises for two decades. Zycus has been consistently recognized by Gartner, Forrester, and other analysts for its Source to Pay integrated suite. Zycus powers its S2P software with the revolutionary Merlin AI Suite. Merlin AI takes over the tactical tasks and empowers procurement and AP officers to focus on strategic projects; offers data-driven actionable insights for quicker and smarter decisions, and its conversational AI offers a B2C type user-experience to the end-users. Zycus helps enterprises drive real savings, reduce risks, and boost compliance, and its seamless, intuitive, and easy-to-use user interface ensures high adoption and value across the organization. Start your #CognitiveProcurement journey with us, as you are #MeantforMore